Marketing Messaging Map

CEDARVI LLE UNIVERS I TY BRAND MESSAG I NG - SPR I NG 2022 ALUMNI ALUMNI BRAND PILLAR STATEMENTS ALUMNI BRAND MESSAGING LEADING WITH A BIBLICAL WORLDVIEW You can rest assured that the biblical foundation you experienced at Cedarville will never change. We will continue to stand firm for the Word of God and the Testimony of Jesus Christ. ACADEMIC PROGRAMS THAT ARE EXCELLENT AND SUPPORTIVE We provide ongoing access to faith- building and educational resources, so you’ll grow in your faith and knowledge your whole life long. Your degree increases in value as Cedarville continues to thrive. A COMMUNITY THAT LIVES ITS FAITH You’ll always matter to Cedarville. We stand with you and will support you through each of life’s seasons as part of the Cedarville family. As a community of believers, we are united in our goal to serve the Kingdom. LEADING WITH A BIBLICAL WORLDVIEW ACADEMIC PROGRAMS THAT ARE EXCELLENT AND SUPPORTIVE A COMMUNITY THAT LIVES ITS FAITH SERVE. Life-long kingdom impact is at the heart of the transformation that takes place at Cedarville. PROOF POINTS: - New Alumni Network - Alumni Mission Trips - Presentation Opportunities - Give GROW. Cedarville will always seek to see our community grow in our Love for God, Love for Others, Excellence in Effort, and Integrity in Conduct. PROOF POINTS: - Continuing Ed - Webinars - Equipping Weekends - The Bible Minor Project - Holy Land Trip - Graduate Programs CONNECT. The community you find at Cedarville is special. You make friends for life and we want to foster that community well beyond Day 1000. PROOF POINTS: - Homecoming - Equipping Weekends - Holy Land Trip - Regular, Value-Add Communication HOW YOU LIVE YOUR LIFE MATTERS Your transformation toward Christ-likeness continues beyond Cedarville as you live purposefully, impacting your world for Christ. ALUMNI STATEMENT BRAND TONE INSPIRATIONAL / SUPPORTIVE / PURPOSEFUL / BOLD UNIVERSITY BRAND POSITION Cedarville University offers a transformative educational experience grounded in the Word of God and the Testimony of Jesus Christ so that students live their life intentionally, excelling in their vocation, serving their family and church, and making an impact for Christ in all they do.

RkJQdWJsaXNoZXIy MTM4ODY=