2018-19 Undergraduate Academic Catalog

ITM-4500 System Development –Sp 3 hours Students hone their skills of project management, analysis, design, database development, web development, end-user training, and documentation, as they work in teams to develop the project that was designed in the Systems Analysis and Design course. Test-driven development is introduced and used throughout the development process. This course is the second course in a two-course sequence that forms the senior capstone experience for IT Management majors in the Application Developer track. Prerequisites: ITM 3500-Web Development; ITM- 4400 System Analysis and Design. (even years) ITM-4900 IT Strategy –Sp 3 hours This course explores the issues and approaches in managing the information technology function in organizations and how the IT function integrates, supports, and enables various types of organizational capabilities. The course focuses on developing an intellectual framework that will allow leaders of organizations to critically assess existing IT infrastructures and emerging technologies as well as how these enabling technologies might affect organizational strategy. Critical analysis of the alignment between IT and organizational strategies is discussed. Open only to seniors in information technology management. Capstone course. Prerequisites: Open only to seniors in ITM who have completed all 1000-3000 level business courses. Management (MGMT) MGMT-3500 3 hours Principles of Organization and Management –Fa, Sp An examination of the policies, principles, practices, and problems involved in the management of organizations as they are currently being applied in the United States and around the world to meet or exceed customer’s expectations. MGMT-3510 3 hours Entrepreneurship and Small Business Management –Fa This course will introduce students to business innovation and entrepreneurship in small and large organizations. The basics of envisioning, evaluating, starting, and running a brand new business and/or a new business unit within an existing organization will be explored. MGMT-3511 3 hours Entrepreneurship and Small Business Strategy –Fa This course will focus on looking for, identifying, and evaluating business opportunities, then matching business models to take advantage of them. Content will include creativity, opportunity recognition, evaluation, cognitive processes of entrepreneurs, environmental scanning, entrepreneurial business models (strategy), and will introduce initial financial elements of opportunity evaluation. Prequisities: MGMT-3510 Entrepreneurship and Small Business Management MGMT-3512 3 hours Entrepreneurship and Small Business Finance –Fa This course will focus on the finance, accounting, and tax issues involved in operating a small business, entrepreneurial high growth firm, or family business. Content will include small business and high growth financial issues, managing cash flow, attracting financial resources, accounting issues such as the role of a forward-thinking accountant, setting up accounting systems that serve the firm strategy, and tax planning. It will also include financial elements of opportunity evaluation and exploitation as well. Prerequisite: MGMT-3510 Entrepreneurship and Small Business Management. MGMT-3513 1-12 hours Entrepreneurship and Small Business Practicum –Fa, Sp This course will be a practicum for students to gain experience in a small business or entrepreneurial setting that is appropriate for their future goals. These experiences will be in the form of internships, shadowing entrepreneurs, working in a small business or entrepreneurial firm on significant projects or in significant roles, or consulting with these types of firms. Due to the dynamic nature of opportunities provided by small business people and entrepreneurs, it can be taken, with the permission of the lead professor, at any time. In addition, since each experience is unique, it can be taken more than once for up to 12 semester hours. Prerequisite: Permission of instructor. MGMT-3520 3 hours Production and Operations Management –Sp Introduction to the concepts, methodologies, and application of production and operations management. Designed to develop problem-solving and decision-making skills to apply in the operations and production areas of the firm. Designed to develop an appreciation for the interaction of operations management with the management systems of organizations and the processes associated with “lean” thinking necessary to create value for the customer. Prerequisites: ACCT-2120 Principles of Accounting II; BUS-2150 Statistics for Business; MGMT-3500 Principles of Organization and Management; or permission of instructor. (Fee: $50) MGMT-3530 Human Resources Management –Sp 3 hours An analysis of the principle functions, processes, and problems involved in the management of personnel policies; selection, training, promotion, compensation, and discharge of personnel; labor turnover, safety, health, and recreation. Prerequisite: MGMT- 3500 Principles of Organization and Management or permission of instructor. MGMT-3550 Organizational Behavior –Fa 3 hours A study of the impact of human behavior within and upon the organizational structure. Emphasis is given to behavior as it relates to employment, absenteeism, employee turnover, productivity, human performance, and management. Prerequisite: MGMT-3500 Principles of Organization and Management or permission of instructor. MGMT-3560 Project Management –Fa 3 hours This course will lay a foundation for an understanding of project management principles. It will examine principles, processes, and tools project managers have developed to effectively manage and lead projects. MGMT-3570 International Management –Sp 3 hours Focuses on the principles of management in a global economy. Exporting and foreign direct investment are analyzed from the multinational perspective. Strategy, organizational structure, and control techniques are developed in a world environment. Prerequisite: MGMT-3500 Principles of Organization and Management. MGMT-3580 3 hours Compensation and Benefits Management –Sp An introduction to the concepts, methodologies, and application of compensation and benefit programs within human resources. Designed to develop problem-solving and decision-making skills in the area of compensation and benefits. Students will also learn to develop “lean” thinking necessary to create value for stakeholders in organization through this human resources function. Prerequisites: MGMT-3500 Principles of Organization and Management; MGMT-3530 Human Resources Management; or permission of instructor. (odd years) MGMT-4510 Strategic Management –Fa, Sp 3 hours This capstone course requires the synthesis of the knowledge and skills gained through your previous business courses. Your group will complete a comprehensive situation analysis (SWOT), and then develop eight possible strategies for a publicly traded company–finally selecting one rationalized strategy, using an M&A tactic, and present to the class. Open only to seniors in business administration within 2 semesters of graduation. Must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Capstone course. Prerequisites: FIN-3710 Principles of Finance; MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. (Fee:$50) MGMT-4520 Supply Chain Management –Fa 3 hours Introduces students to key concepts in supply chain design, planning, and operations. Typical content includes the supply chain strategic environment, designing appropriate networks, forecasting demand and supply, planning and managing inventories, sourcing and transporting products, supply chain coordination, and the impact of technology on supply chain management. Course methodology emphasizes application of concepts through case study, plant tours, and presentations. Prerequisites: BUS-2150 Statistics for Business; MGMT-3520 Production and Operations Management. (Fee: $50) MGMT-4530 Industrial Relations Management –Fa 3 hours The interplay between market forces and institutional rules that determine the employment relationship. Labor history, the effects of changing public policies, trade unions, and collective bargaining are viewed from various international perspectives. P rerequisites: MGMT-3500 Principles of Organization and Management. MGMT-4540 Service Operations Management –Fa 3 hours An introduction to the concepts, methodologies, and applications in service operations. Designed to develop problem- solving and decision-making skills to apply in service firms. Students will also learn to develop “lean” thinking necessary to create value for customers in the service sectors. Prerequisites ACCT-2120 Principles of Accounting II, BUS-2150 Statistics for Business, MGMT-3500 Principles of Organization and Management. (Fee: $25) (odd years) MGMT-4550 Applied Leadership –Fa, Sp 3 hours This is an advanced course about managing people and organizations in the 21st century. It is intended for seniors who will soon face the challenge of leadership and influence in the workplace, in business and other disciplines. This course will integrate and apply what students need to meet the leadership challenge. Prerequisite: MGMT-3500 Principles of Organizational Management; or permission of instructor. MGMT-4560 3 hours Organizational Change and Development –Sp This course focuses on the theories, concepts, processes, and tools of leading successful organizational change, as changes involve sensitivity to issues that arise at the individual, interpersonal, and institutional levels as well as building the organization’s capacity to both adapt to change and generate innovation. Prerequisite: MGMT-3500 Principles of Organization and Management or permission of instructor. MGMT-4570 Lean Operations Management –Sp 3 hours This course expands on critical topics in the field of operations management, including the operations management strategy and tools and contemporary topics such as “Lean” techniques, value- stream mapping, and Fundamentals of Six Sigma. Prerequisite: MGMT-3520 Production and Operations Management; or MGMT-4540 Service Operations Management; or permission of instructor. (Fee: $50) Marketing (MRKT) MRKT-3410 Topics in Marketing –Fa, Sp, Su 1–3 hours A variety of topics are covered under this heading on an experimental basis. This allows the department to meet the changing needs of the students without formally adding or dropping courses. MRKT-3600 Principles of Marketing –Fa, Sp 3 hours This course examines the marketing processes of businesses and other types of organizations from an analytical perspective. Special attention is placed on the marketing environment and the needs and behaviors of market segments as key drivers of marketing planning for positioning, product, pricing, distribution, and communication strategies and tactics. Prerequisite: junior status or permission of instructor. MRKT-3610 Sales/Sales Management Systems –Sp 3 hours Principles employed in the development, administration, and strategy of a sales force. Professional selling from a Christian perspective along with training, managing, compensating, and motivating a sales force. Prerequisites: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research –Sp 3 hours This course examines marketing research methods to understand how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will teach them how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions, and make recommendations that lead to sound marketing actions. Prerequisite: BUS-2150 Statistics for Business; MRKT-3600 Principles of Marketing; MRKT-3650 Consumer Behavior. MRKT-3650 Consumer Behavior –Fa 3 hours This course examines behavioral concepts and theories from psychology, sociology, anthropology, and economics. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Integrated Marketing Communications –Fa 3 hours This course represents the various ways in which an organization “voices” appropriate messages in response to the needs of the market. This course prepares students to create, implement, and assess effective communication strategies that coordinate traditional communication tools (advertising, sales, public relations, publicity, sales promotion, packaging) with more contemporary tools (electronic and social media) to accomplish specific communications and marketing objectives. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3670 Business-to-Business Marketing –Fa 3 hours Business-to-Business Marketing represents a much larger sector of economy and a greater number of jobs than consumer marketing. This course prepares students to effectively manage the unique strategic challenges of marketing goods and services to businesses, governments, and institutions. Prerequisite: MRKT- 3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing –Sp 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. Page 234 2018–19 Undergraduate Academic Catalog 2018–19 Undergraduate Academic Catalog Page 235 Course Descriptions Course Descriptions ITM-4500 – MGMT-3580 MGMT-4510 – MRKT-3680 BUSINESS ADMINISTRATION BUSINESS ADMINISTRATION