2018-19 Undergraduate Academic Catalog

MRKT-3690 Services Marketing –Sp 3 hours The vast majority of the global economy is based on service organizations that perform tasks on behalf of their customers. As compared to physical goods, services are uniquely challenging to market because the product 1) is largely intangible, 2) varies more in quality, 3) often involves customers in the production process, and 4) cannot be inventoried for future sale. This class is designed to help students prepare to meet those challenges in the marketplace. Prerequisites: MRKT-3600 Principles of Marketing MRKT-4610 Marketing Strategy –Sp 3 hours This is the culminating course for marketing majors. Its purpose is to build on what has been learned in prior marketing and business coursework in order to form a comprehensive and integrated perspective of strategic marketing management. Students will apply their knowledge in broad-based contexts in order to deepen their ability to develop cohesive and effective strategic and tactical marketing plans. Must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Prerequisites: senior status; twelve hours of marketing including MRKT-3600 Principles of Marketing, MRKT3630 Marketing Research, and MRKT-3650 Consumer Behavior. MRKT-4620 International Marketing –Fa 3 hours The challenges of discovering and pursuing opportunities for effectively marketing goods and/or services globally are immense. This course involves an intensive investigation of the environmental factors (economic, financial, cultural, political and legal) that must be thoroughly understood and factored into the development of global marketing strategies. Prerequisite: MRKT- 3600 Principles of Marketing. Sport Management (SMGT) SMGT-1000 Sport Management Practicum –Fa, Sp 1 hour An on-campus sport management opportunity for students in the sport management major to be involved in a variety of activities compatible with athletic and recreational sporting events and experiences. A minimum of 30 hours is required for each practicum. Prerequisites: SMGT-1350 Introduction to Sport Management; departmental approval. Credit/no credit. SMGT-1350 Introduction to Sport Management –Fa 3 hours This course is designed to introduce the student to the dynamic nature of sport management and the potential for successful and satisfying career opportunities. SMGT-2100 Sport in Society –Sp 3 hours The purpose of this course is to expand the student’s understanding of sport by investigating how sport and society interact. The relationship of sport to social variables, institutions, and social issues/problems will be examined. Prerequisite: SMGT- 1350 Introduction to Sport Management. SMGT-2500 3 hours Organizational Behavior in Sport –Fa, Sp This course will help students define and understand the concepts of management and leadership within sport organizations. There will be a focus upon the various skills, roles, and functions of sport managers. This course places sport organizations in the context of their environment and emphasizes the manager’s role in adapting and reacting to changes in the environment. Prerequisites: SMGT-1350 Introduction to Sport Management. SMGT-2910 1 hour Campus Sport Business Management Practicum –Fa, Sp This practicum provides the sport business management major with the opportunity to assist faculty members or staff on the Cedarville University campus with their sport business management responsibilities for a required minimum of 40 hours total. Prerequisite: Sophomore status or permission of the instructor. SMGT-2920 1 hour Sport Business Management Practicum –Fa, Sp This practicum provides the sport business management major with the opportunity to assist an off-campus sport business professional for a required minimum of 40 total hours. Prerequisite: Sophomore status or permission of the instructor. SMGT-3180 Legal Issues in the Sport Industry –Sp 3 hours This course will focus on the three major areas of law that have a direct impact on the management of sport: tort liability and risk management, contract law, and constitutional law. Prerequisite: Junior status. SMGT-3200 Facility Design and Management –Fa 3 hours This course includes planning and designing areas and facilities in sports and utilization of those facilities for sporting events. Topics will include maintenance, supervision, scheduling, planning, renovation, etc. Prerequisite: Junior status or permission of the instructor. (Fee $35) SMGT-3300 Event Planning and Production –Sp 3 hours This course includes the process of planning for and organizing an event in sport. Organizing a plan for an event would include financial planning, risk management, scheduling, facility use, communication, promotions, registration, etc. Prerequisite: Junior status or permission of the instructor. SMGT-3880 1–3 hours Special Topics in Sport Management –Su This course will be a means of exposing students to current issues and trends in the sport industry. SMGT-4100 3 hours Sponsorship and Promotion in the Sport Industry –Fa This course builds upon basic principles of marketing by applying promotional and sponsorship activities to the sport and fitness industry. Areas of application include professional sport, intercollegiate sport, olympic sport, interscholastic sport, fitness clubs and resorts.. Prerequisite: Senior status or permission of the instructor. (Fee: $65) SMGT-4200 Financing Sport Operations –Fa 3 hours This course provides the student with an overview of the financial aspects of the sport industry. SMGT-4850 1–3 hours Independent Study in Sport Management –Fa, Sp Independent study in the area of sport management by students pursuing the sport management major. Departmental approval is required. SMGT-4910 Athletic Administration Practicum –Fa, Sp 1 hour This practicum provides the sport management major the opportunity to assist a local athletic administrator with their responsibilities for a required minimum of 30 hours total. Prerequisites: SMGT-3200 Facility Design and Management; SMGT-3300 Event Planning and Production. SMGT-4990 6–12 hours Internship in Sport Business Management –Fa, Sp This internship is an actual work experience in a sport management setting. Students must work a minimum of 40 hours per credit hour. Capstone course. Departmental approval is required. Credit/no credit. (Fee: $35) Department of Communication Course Descriptions Broadcasting, Digital Media, and Journalism (BRDM) BRDM-1110 Introduction to Broadcasting and Digital Media –Fa 3 hours A survey of electronic media, including history and development, types, audience research, regulations, and globalization. BRDM-1120 Audio Technical Training –Fa, Sp 3 hours Students receive instruction and training in the operation of software and hardware used in audio media. The course focuses on gaining knowledge and experience with Pro Tools software and audio hardware including microphones, control surfaces and interfaces, signal processors, audio monitors, etc. Students in the course will use these tools to produce several audio projects. (Fee: $45) BRDM-1210 Media Performance –Sp 3 hours Examines announcing for a variety of applications including: commercial, audio book, interviewing, news, sports, and music radio. The emphasis is on the application of key principles through assignments that focus on use of the voice as a tool for communication of ideas on a one-to-one basis. (Fee: $45 ) BRDM-2110 Video Technical Training –Sp 3 hours This course provides hands-on training with all video production equipment, including cameras, lighting, sound, and editing. The student will learn basic television skills and technical terms. (Fee: $45) BRDM-2130 Writing for Electronic Media –Fa 3 hours Covers the form and style of writing for radio, television, and interactive media. Work in the course includes news writing, public service announcements, promotional announcements, advertisements, video scripting, and writing for the web. (odd years) BRDM-2220 Sound Design –Sp 3 hours This course is designed to prepare the media production student to create sound designs for radio, television, film and other audio media by studying the nature of sound, psychoacoustics, the power of the voice, sound effects, and music and how they can be used in combination with visual image to influence listeners/ viewers. Students will create and execute a variety of sound designs for radio, television, and other audio media. Prerequisite: BRDM-1120 Audio Technical Training . (Fee: $45) BRDM-2320 3 hours Preproduction and Planning for Video and Film –Fa, Sp This course examines the framework for preparation for video and film production in fiction and nonfiction programming. The duties of the producer and director are covered as they relate to scripting, budgets, legalities, scheduling, site surveys and other related preproduction duties for studio and field productions. (Fee $45) BRDM-2350 3 hours Introduction to Graphics for TV and Film –Fa An introduction to the creation of graphics for television and film. Topics covered include motion graphic principles, network package graphic creation, and training in Adobe After Effects. (Fee: $45). BRDM-2606 2 hours Introduction to Computer Animation –Fa An introduction to the use of 3D animation software. The course focuses on learning the basics of Autodesk Maya and general principles and workflow for 3D computer graphics in production work. (Fee: $45) BRDM-2810 Sophomore Seminar –Fa 1 hours The sophomore seminar in Broadcasting, Digital Media, and Journalism is designed to acquaint students with current trends in the electronic media and to aid students in understanding key concepts for building a successful career including networking, professional development, résumé and portfolio development, and strategies for career entry in the electronic media field. Prerequisite: BRDM-1110 Introduction to Broadcasting and Digital Media. BRDM-3111 3 hours Survey Research for Electronic Media –Sp The study of survey research methodologies used in electronic media, including audience analysis; program and screen design testing; station and website ratings. Includes an introduction to academic research in electronic communication using survey methodologies. Prerequisite: BRDM-1110 Introduction to Broadcasting and Digital Media. (Fee: $15) BRDM-3150 Media Ethics –Fa 2 hours Development of an applied theistic ethic for media practitioners. Topics for ethical examination include media content, business practices, advertising, journalism, privacy, and intellectual property rights. Crosslisted with JOUR-3150. Prerequisite: junior or senior status. BRDM-3151 2 hours Christian Approaches to Electronic Media –Sp Builds upon theistic critiques of the connections between society and technology to develop an understanding of how Christians approach the electronic media, both as consumers and practitioners. BRDM-3210 Digital Audio Post Production –Fa 3 hours This course is designed to teach the theories, principles, and practices of multi-track studio production. Students will produce a number of audio projects for radio, television, and film in the Pro Tools HD production environment. Prerequisite: BRDM-1120 Audio Technical Training . (Fee: $45) BRDM-3211 Digital Music Production –Sp 3 hours This course offers students hands-on experience with modern mixing techniques, specifically utilizing Pro Tools HD hardware and software. Current theory and methods of signal processing utilized in the mix down process are covered. Each student will have the opportunity to track, edit, mix, and master professional musicians. This class is for the serious student of audio who is interested in learning about the music production process. Prerequisites: BRDM-1120 Audio Technical Training and BRDM-3210 Digital Audio Post Production. (Fee: $45). BRDM-3215 Live Sound –Fa 3 hours This course will prepare the student for work in live sound for churches and other venues. Through a series of lectures and labs, students will learn how to set up and operate a PA systems, operate mixers/consoles/control surfaces, trouble shoot problems in audio set-up, mix live sound, complete stage set-up, and the selection of microphones, amps, mixers, speakers and monitors. Prerequisite: BRDM-1120 Audio Technical Training. (Fee: $45) BRDM-3216 Audio for Video and Film –Sp 3 hours Audio for video/film will expose the student to the theories and the practical challenges of gathering audio in the field as a part of a video/film project. The course will also focus on working with sound in the studio during post-production and will include areas such as automatic dialogue replacement and Foley sound effects. Students will record and produce all of the sounds for a major film project. Prerequisite: BRDM-1120 Audio Technical Training and BRDM-3210 Digital Audio Post Production. (Fee: $45). BRDM-3310 Digital Film Production –Fa 3 hours Taught from the producer’s perspective. Hands-on training dealing with all the variables in making a video’s and short films, including preproduction, production, and post-production non- linear editing platforms. Prerequisite: BRDM-2110 Video Technical Training or approval from the instructor. (Fee: $45) BRDM-3330 Screenwriting –Fa 2 hours An advanced writing course for students interested in learning the formal construction involved in writing a professional screenplay, with emphasis on dramatic writing and strong character development. (even years) Page 236 2018–19 Undergraduate Academic Catalog 2018–19 Undergraduate Academic Catalog Page 237 Course Descriptions Course Descriptions MRKT-3690 – BRDM-1110 BRDM-1120 – BRDM-3330 COMMUNICATION COMMUNICATION

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