2018-19 Undergraduate Academic Catalog

COM-2320 Theories of Mass Media –Fa, Sp 3 hours Contemporary mass media is surveyed with attention to the nature, role, structure, influence, operation, and problems of newspapers, magazines, radio, and television-journalistic activities. The course also examines issues involving new communication technologies such as the web, personal digital assistants, and digital broadcasting. COM-2330 3 hours Writing for Communication Professions –Fa This course covers the form and style of writing for internal and external communication, including use of social media and persuasive writing. Coursework includes writing executive summaries, memos, proposals, reports, grants, press releases, and opeds as part of a semester-long project. Students will also learn to manage communication in email, Twitter, and Facebook. COM-2440 Advanced Forensics –Fa, Sp 1 hour Advanced training for intercollegiate forensic competition. Focus on literary and rhetorical criticism, extemporaneous speaking, and the writing of original oratory. Repeatable up to six hours. COM-2510 Media History –Sp 3 hours This course offers the historical foundations of mass communication from colonial America to the present. Focuses on the growth of news and entertainment media within a social, political, and economic framework of each era of development. Particular attention is given to the interaction of minority and mainstream media. COM-2520 Virtual Communication –Fa 3 hours This course will teach students how to be successful biblical and professional virtual communicators through hands-on practice of successful online communication principles and techniques. COM-2820 Political Communication –Fa 3 hours A survey of the theory and practice surrounding the relationship between media and politics. Issues such as the role of media in promoting democracy; media effect theories, political knowledge, and the public’s response to news; and the role of public opinion in an open society will be explored. (even years) COM-3100 Advanced Public Speaking –Sp 3 hours Emphasizes the creative, logical, and audience-centered thinking needed for excellent public address. Students exhibit logical communication skills through writing and speaking assignments. Prerequisite: COM-2200 Communication in Applied Contexts. COM-3120 Argumentation –Sp 3 hours The study of principles and practices of critical thinking and argumentation. Course includes an overview of debate theory as a vehicle for argumentation as well as the theory involved in logical preparation and refutation of a position. COM-3150 Gender, Politics, and Communication –Fa 3 hours Using communication theory and biblical application, this course studies the patterns and the effects of communication upon male and female genders identifying the political struggles that are a part of gender relationships and communication. The women’s movement, contemporary masculinity studies, and the Christian church’s response to gender issues are surveyed. COM-3230 Organizational Communication –Sp 3 hours The study using communication for organizational structure. The course focuses on major organizational theories, topics, and their communicative implications. The role of communication during conflict management, negotiation, crisis management, and small group process in the organizational context. (Fee: $10) COM-3240 Interpersonal Communication –Sp 2 hours Centers on the nature and function of interpersonal communication as it operates within casual encounters, families, organizations, and institutions. Implications for personal, social, and professional growth will be considered. COM-3250 Interviewing –Fa, Sp 3 hours Focuses on the study of fundamental interviewing principles. Instruction and training are offered across a variety of interviewing situations, including informational, employment, and persuasive interviews. COM-3260 Organizational Negotiation –Fa 3 hours Focus on communication and the negotiation process in the organizational context, coverage of negotiation theories, elements of the negotiation process, and negotiation formats (e.g., salary negotiations, budget negotiations, collective bargaining, etc.). COM-3330 Organizational Training –Fa 2 hours Focuses on trainer skills essential for training the adult employee in an organizational setting. Techniques and learning resources are presented to aid the trainer in assessing training needs. Prerequisite: COM-3230 Organizational Communication or permission of instructor. COM-3350 Event Planning –Sp 3 hours This course introduces students to event planning processes and techniques. Emphasis is on creating, organizing, planning, processing, marketing, implementing, and evaluating a wide variety of events. Focus includes information and resources applicable to community, professional, private, nonprofit and for- profit events. COM-3450 Forensics/Individual Events –Fa, Sp 1 hour Students receive individual coaching for participation in intercollegiate speech competition. Areas of competition include oral interpretation, public speaking, and limited preparation events. Prerequisite: permission of instructor. COM-3451 Debate Practicum –Fa, Sp 1 hour Students receive individual coaching for participation in intercollegiate debate competition. Prerequisite: permission of instructor. Credit/no credit; repeatable up to six times. COM-3500 Storytelling –Sp 3 hours The history, development, and usage of storytelling is presented in a format where the student participates in developing skills as a teller. Students are assisted in developing their own style and method for presenting stories. Open to all majors. COM-3550 Advocacy Communication –Fa 3 hours This course studies advocacy as it relates to social and political change. Advocacy communication requires unique practices that rely on public speaking skills and analysis of advocacy discourse. Students will think critically about current social, political, and ethical issues and will develop persuasive and strategy skills as they practice how to mobilize the public, influence public opinion, and negotiate policy decisions. These skills are useful to those anticipating careers in politics, consulting, speechwriting, law, sales, nonprofits, and religion. COM-3650 2 hours Clinical Methods in Teaching Speech –Fa, Sp Students seeking certification for teaching speech will gain classroom experience. One credit hour equals 20 classroom hours. Department staff members will supervise all assignments. Credit/no credit. COM-3710 Narrative and Cultural Literacy –Sp 3 hours An examination of early New Testament and American cultural narratives helps students examine current communication practices using biblical, critical, and theological perspectives. COM-3810 Speechwriting for the Professional –Sp 3 hours This course focuses on the skills necessary to research for and effectively write a variety of public messages. Students will practice using the skills necessary for effective communication in organizational, political, and nonprofit contexts. Theory that enriches the understanding of speech writing will be presented and applied. Prerequisite: COM-3100 Advanced Public Speaking. COM-3840 Media Analysis –Fa 3 hours Overviews the study and application of theories that analyze and critique news, and film media. Theories of media criticism will be presented, along with a Christian view. Students will produce critiques of media using the theories presented and integrating a Christian worldview into their analysis. COM-4060 Organizational Leadership –Fa, Sp 3 hours Leadership as a societal role is addressed through analysis of theory and observation of practitioners. A chronology of methodological approaches to the study of leadership is presented. Students observe and evaluate leaders in a variety of disciplines. COM-4110 History of Public Address –Fa 3 hours Classical rhetorical systems and theories are studied from the perspective of the rhetorical critic. The development of rhetoric is traced from the Greek period to the present. Analysis is made of the part rhetoric has played in the development of philosophies and nations. COM-4120 Contemporary Rhetoric –Sp 3 hours A survey of rhetorical theory that has developed since WWII. Selected representative, contemporary rhetorical theories will be studied and applied to U.S. political communication. Seeks to integrate the study of political messages and the current political culture. Prerequisite: COM-4110 History of Public Address or permission of instructor. COM-4610 Communication Ethics –Sp 2 hours Seminar focuses on how to reason biblically about ethical issues. Surveys contemporary Christian ethicists; examines issues of concern to the Christian community; suggests communication dynamics that build Christian social ethics. COM-4640 Special Topics –Fa, Sp 2–3 hours Topics of important interest are examined on an as-needed basis. COM-4710–4760 Independent Study 1–3 hours COM-4710–General Communication –Fa, Sp 1–3 hours COM-4720–Organizational Communication –Fa, Sp 1–3 hours COM-4750–Media –Fa, Sp 1–3 hours COM-4760–Forensics –Fa, Sp 1–3 hours Taken to secure an in-depth background in one of the areas of communication. Repeatable to a total of eight credit hours in the field. Prerequisite: permission of instructor. COM-4850 Senior Seminar –Sp 1 hour A transitional seminar to provide students with the opportunity to culminate their academic program and begin the orientation to the professions of communication. The course will prepare students for employment demands, revise resumes, develop interview skills, and establish networking techniques for success in their communication profession. COM-4900 3–12 hours Internship in Communication –Fa, Sp, Su Students are placed with professional organizations to gain experience in actual career situations. Internships depend upon availability. COM-4950 Applied Capstone –Fa, Sp 3 hours This course is the culmination of the major in Communication. It provides an opportunity for students to bring together the academic training and professional skills in a focused application. Students work with an advisor to develop a project culminating their program of study in one of four options selected with approval of the capstone coordinator and the faculty advisor. All capstone projects will be presented in written and/or public forum. Prerequisites: COM-2050 Communication Theory or COM-2320 Theories of Mass Media and COM-2220 Quantitative Research or COM-2225 Qualitative Research. (Fee: $15) Journalism (JOUR) JOUR-1000 Multiplatform Journalism I –Fa 3 hours This intensive writing course prepares students to write news copy for print, online, and broadcast video and radio. Students learn basic journalistic practices and writing formats and will progress from exercises to original reporting. JOUR-2000 Multiplatform Journalism II –Sp 3 hours This course builds on the primary journalistic skills and theories learned in JOUR-1000. Students will begin to polish interviewing, writing, and reporting skills for print, video, audio, and social media through original reporting of stories in deadline and non- deadline situations. Prerequisites: JOUR-1000 Multiplatform Journalism I. (Fee: $50) JOUR-2500 Introduction to Public Relations –Fa 3 hours This course acquaints students with the foundations of public relations as a profession. The course includes discussion of key individuals and events in its development. It provides an overview of the theoretical aspects of public relations practices and techniques. The media relationship of public relations practitioners to the mass media is examined. Codes of ethics for practitioners are also explored. JOUR-3100 Media Law –Sp 3 hours Examines the rights and responsibilities of journalists in American society. It explores and applies federal and state laws and regulations associated with the media. Topic areas will include the journalist and the first amendment, access to government information, libel, and privacy. Special attention will be given to legal issues related to new media. Prerequisite: junior or senior status. JOUR-3150 Media Ethics –Fa 2 hours This course examines the rights and responsibilities of the journalist in American society. It examines and applies federal and state laws and regulations associated with the media. Topic areas will include the journalist and the first amendment, access to government information, libel, and privacy. Special attention will be given to legal issues related to new media. Crosslisted with BRDM-3150. Prerequisite: junior or senior status. JOUR-3350 Television News Production –Sp 3 hours This course teaches broadcast journalism students to produce stories for TV news and understand the components of studio production of TV news programs. Prerequisite: BRDM-2110 Video Technical Training. (even years) (Fee: $50) JOUR-3420 Editing and Design –Sp 3 hours This course will teach students the methods to edit news stories for publication. In this course, students will learn the role of the editor in the news process and the editorial skills to prepare news stories for publication. The course will also cover the development of appropriate headlines and methods of designing story layout in ways that are clear and appealing to a target audience. Students will be taught to bring both a detailed and holistic approach to the development of the news story for printed media. Current developments in the field of editing and design will be applied to contemporary news events to facilitate application of the principles of the course. Prerequisites: JOUR-1000 Multiplatform I and JOUR-2000 Multiplatform II or permission of instructor. (even years) (Fee: $50) JOUR-3500 3 hours Public Relations Principles and Writing –Sp This course provides instruction in effective public relations communication both within organizations and to various media outlets. Students develop problem-solving approaches to PR challenges and apply appropriate written, visual, and spoken messages to audiences using different media of communication. Prerequisite: JOUR-2500 Introduction to Public Relations. Page 240 2018–19 Undergraduate Academic Catalog 2018–19 Undergraduate Academic Catalog Page 241 Course Descriptions Course Descriptions COM-2320 – COM-3810 COM-3840 – JOUR-3500 COMMUNICATION COMMUNICATION