2018-19 Undergraduate Academic Catalog

Suggested Three-Year Curriculum for a Major in Management-Human Resources Fall Year 1: ACCT-2110 Principles of Accounting I................................................3 BTGE-1725 The Bible and the Gospel...............................................3 BUS-1000 The Business Profession..................................................2 ENG-1400 Composition.....................................................................3 GMTH-1020 College Algebra.............................................................3 ITM-1510 Software Tools for Business...............................................2 Total................................................................................................. 16 Spring Year 1 BTGE-2730 Old Testament Literature................................................3 BUS-2100 Business Communication.................................................3 BUS-2180 Business Law...................................................................3 COM-1100 Fundamentals of Speech.................................................3 ITM-1500 Information Technology for Business.................................2 LIT-2XXX Literature Elective..............................................................3 Total................................................................................................. 17 Summer Year 1 ACCT-2120 Principles of Accounting II...............................................3 BTGE-2740 New Testament Literature...............................................3 BUS-2150 Statistics for Business.......................................................3 Physical Science Elective...............................................................3.5 Elective. .............................................................................................2 Total.............................................................................................. 14.5 Fall Year 2: BUS-3150 Operations Analysis..........................................................3 ECON-2330 Microeconomics. ...........................................................3 FIN-3710 Principles of Finance..........................................................3 MGMT-3500 Principles of Organization and Management.................3 PEF-1990 Physical Activity and the Christian Life..............................2 PWID-3010 Style and Mechanics for Writers......................................3 Total................................................................................................. 17 Spring Year 2. BTGE-3755 Theology I......................................................................3 BUS-3000 The Business Experience.................................................1 ECON-2340 Macroeconomics...........................................................3 MGMT-3520 Production and Operations Management......................3 or (MGMT-4540 Service Operations Management.......................3) MRKT-3600 Principles of Marketing...................................................3 Total................................................................................................. 16 Summer Year 2. BTGE-3765 Theology II. ....................................................................3 GSS-1100 Politics and American Culture...........................................3 HUM-1400 Introduction to the Humanities.........................................3 Biology Elective...............................................................................3.5 Humanities Elective. ..........................................................................3 Total.............................................................................................. 15.5 Fall Year 3. BUS-3910 International Business......................................................3 BUS-4420 Business Ethics and Social Responsibility.......................2 MGMT-3580 compensation & Benefits Management.........................3 MGMT-4550 Applied Leadership........................................................3 Social Sciences Elective....................................................................3 Elective. .............................................................................................3 Total................................................................................................. 17 Spring Year 3: MGMT-3530 Human Resources Management...................................3 MGMT-4510 Strategic Management..................................................3 MGMT4530 Industrial Relations Management..................................3 History Elective..................................................................................3 Electives.............................................................................................3 Total................................................................................................. 15 Marketing The marketing major falls under the Bachelor of Arts degree and prepares students for career opportunities in advertising, marketing management, marketing research, and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 63 semester hours including: ACCT-2110 Principles of Accounting I............................................3 ACCT-2120 Principles of Accounting II...........................................3 BUS-1000 The Business Profession. .............................................2 BUS-2150 Statistics for Business...................................................3 BUS-2180 Business Law. ..............................................................3 BUS-3000 The Business Experience.............................................1 BUS-3910 International Business..................................................3 BUS-4420 Business Ethics and Social Responsibility...................2 ECON-2330 Microeconomics. .......................................................3 ECON-2340 Macroeconomics.......................................................3 FIN-3710 Principles of Finance......................................................3 ITM-1500 Information Technology for Business.............................2 ITM-1510 Software Tools for Business...........................................2 MGMT-3500 Principles of Organization and Management.............3 *MGMT-4510 Strategic Management.............................................3 MRKT-3600 Principles of Marketing...............................................3 MRKT-3630 Marketing Research ..................................................3 MRKT-3650 Consumer Behavior. ..................................................3 MRKT-4610 Marketing Strategy ....................................................3 Marketing electives selected from the following: .........................12 BUS-3514 Entrepreneurial Ventures in E-commerce............. 3 MRKT-3410 Topics in Marketing......................................... 1-3 MRKT-3610 Sales/Sales Management Systems................... 3 MRKT-3660 Integrated Marketing Communications.............. 3 MRKT-3670 Business to Business Marketing........................ 3 MRKT-3680 Nonprofit Marketing........................................... 3 MRKT-3690 Services Marketing............................................ 3 MRKT-4620 International Marketing...................................... 3 *Capstone Course Required Cognate........................................................................3 GMTH-1020 College Algebra.................................................... 3 (Satisfies quantitative requirement for general education core.) Marketing Major Curriculum Summary Proficiency Requirements. .........................................................0–5 General Education Requirements..........................................48–56 Marketing Major Requirements....................................................63 Required Cognate..........................................................................3 Electives................................................................................... 6–14 Total (minimum, not including proficiency)........................... 128 A complete description of the general education requirements is found on page 24. Suggested Four-Year Curriculum for a Major in Marketing First year: BTGE-1725 The Bible and the Gospel...............................................3 BUS-1000 The Business Profession..................................................2 COM-1100 Fundamentals of Speech.................................................3 ENG-1400 Composition.....................................................................3 GMTH-1020 College Algebra.............................................................3 GSS-1100 Politics and American Culture...........................................3 HUM-1400 Introduction to the Humanities.........................................3 ITM-1500 Information Technology for Business.................................2 ITM-1510 Software Tools for Business...............................................2 Biological Science Elective.............................................................3.5 Physical Science Elective...............................................................3.5 Total................................................................................................. 31 Second year: ACCT-2110 Principles of Accounting I................................................3 ACCT-2120 Principles of Accounting II...............................................3 BTGE-2730 Old Testament Literature................................................3 BTGE-2740 New Testament Literature...............................................3 BUS-2150 Statistics for Business.......................................................3 BUS-2180 Business Law...................................................................3 ECON-2330 Microeconomics. ...........................................................3 ECON-2340 Macroeconomics...........................................................3 PEF-1990 Physical Activity and the Christian Life..............................2 History Elective..................................................................................3 LIT-2XXX Literature Elective..............................................................3 Total................................................................................................. 32 Third year: BTGE-3755 Theology I......................................................................3 BTGE-3765 Theology II. ....................................................................3 BUS-3000 The Business Experience.................................................1 BUS-3910 International Business......................................................3 FIN-3710 Principles of Finance..........................................................3 MGMT-3500 Principles of Management.............................................3 MRKT-3600 Principles of Marketing...................................................3 MRKT-3630 Marketing Research.......................................................3 MRKT-3650 Consumer Behavior.......................................................3 Marketing Electives............................................................................6 Social Science Elective......................................................................3 Total................................................................................................. 34 Fourth year: BUS-4420 Business Ethics and Social Responsibility.......................2 MGMT-4510 Strategic Management..................................................3 MRKT-4610 Marketing Strategy.........................................................3 Marketing Electives............................................................................6 Humanities Elective. ..........................................................................3 Electives........................................................................................... 14 Total................................................................................................. 31 Page 74 2018–19 Undergraduate Academic Catalog 2018–19 Undergraduate Academic Catalog Page 75 School of Business Administration Management School of Business Administration Marketing

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