2020-21 Undergraduate Academic Catalog

BRDM-2220 Sound Design –Sp 3 hours This course is designed to prepare the media production student to create sound designs for radio, television, film and other audio media by studying the nature of sound, psychoacoustics, the power of the voice, sound effects, and music and how they can be used in combination with visual image to influence listeners/ viewers. Students will create and execute a variety of sound designs for radio, television, and other audio media. Prerequisite: BRDM-1120 Audio Technical Training . (Fee: $45) BRDM-2320 3 hours Preproduction and Planning for Video and Film –Fa, Sp This course examines the framework for preparation for video and film production in fiction and nonfiction programming. The duties of the producer and director are covered as they relate to scripting, budgets, legalities, scheduling, site surveys and other related preproduction duties for studio and field productions. (Fee $45) BRDM-2350 3 hours Introduction to Graphics for TV and Film –Fa An introduction to the creation of graphics for television and film. Topics covered include motion graphic principles, network package graphic creation, and training in Adobe After Effects. (Fee: $45). BRDM-2606 2 hours Introduction to Computer Animation –Fa An introduction to the use of 3D animation software. The course focuses on learning the basics of Autodesk Maya and general principles and workflow for 3D computer graphics in production work. (Fee: $45) BRDM-2650 Introduction to Web Analytics and SEO –Fa 1 hour The course is a survey of methods for gathering and interpreting online tracking and usage data. The survey will focus on the Google Analytics platform but also cover basics of SEO for websites, apps, and online media content. BRDM-2810 Sophomore Seminar –Fa 1 hour The sophomore seminar in Broadcasting, Digital Media, and Journalism is designed to acquaint students with current trends in the electronic media and to aid students in understanding key concepts for building a successful career including networking, professional development, résumé and portfolio development, and strategies for career entry in the electronic media field. Prerequisite: BRDM-1110 Introduction to Broadcasting and Digital Media. BRDM-3111 3 hours Survey Research for Electronic Media –Sp The study of survey research methodologies used in electronic media, including audience analysis; program and screen design testing; station and website ratings. Includes an introduction to academic research in electronic communication using survey methodologies. Prerequisite: BRDM-1110 Introduction to Broadcasting and Digital Media. (Fee: $15) BRDM-3150 Media Ethics –Fa 3 hours Development of an applied theistic ethic for media practitioners. Topics for ethical examination include media content, business practices, advertising, journalism, privacy, and intellectual property rights. Crosslisted with JOUR-3150. Prerequisite: junior or senior status. BRDM-3210 Digital Audio Post Production –Fa 3 hours This course is designed to teach the theories, principles, and practices of multi-track studio production. Students will produce a number of audio projects for radio, television, and film in the Pro Tools HD production environment. Prerequisite: BRDM-1120 Audio Technical Training . (Fee: $45) SMGT-4100 3 hours Sponsorship and Promotion in the Sport Industry –Fa This course builds upon basic principles of marketing by applying promotional and sponsorship activities to the sport and fitness industry. Areas of application include professional sport, intercollegiate sport, olympic sport, interscholastic sport, fitness clubs and resorts.. Prerequisite: Senior status or permission of the instructor. (Fee: $65) SMGT-4200 Financing Sport Operations –Fa 3 hours This course provides the student with an overview of the financial aspects of the sport industry. SMGT-4850 1–3 hours Independent Study in Sport Management –Fa, Sp Independent study in the area of sport management by students pursuing the sport management major. Departmental approval is required. SMGT-4910 Athletic Administration Practicum –Fa, Sp 1 hour This practicum provides the sport management major the opportunity to assist a local athletic administrator with their responsibilities for a required minimum of 30 hours total. Prerequisites: SMGT-3200 Facility Design and Management; SMGT-3300 Event Planning and Production. SMGT-4990 6–12 hours Internship in Sport Business Management –Fa, Sp This internship is an actual work experience in a sport management setting. Students must work a minimum of 40 hours per credit hour. Capstone course. Departmental approval is required. Credit/no credit. (Fee: $35) Department of Communication Course Descriptions Broadcasting, Digital Media, and Journalism (BRDM) BRDM-1110 Introduction to Broadcasting and Digital Media –Fa 3 hours A survey of electronic media, including history and development, types, audience research, regulations, and globalization. BRDM-1120 Audio Technical Training –Fa, Sp 3 hours Students receive instruction and training in the operation of software and hardware used in audio media. The course focuses on gaining knowledge and experience with Pro Tools software and audio hardware including microphones, control surfaces and interfaces, signal processors, audio monitors, etc. Students in the course will use these tools to produce several audio projects. (Fee: $45) BRDM-1210 Media Performance –Sp 3 hours Examines announcing for a variety of applications including: commercial, audio book, interviewing, news, sports, and music radio. The emphasis is on the application of key principles through assignments that focus on use of the voice as a tool for communication of ideas on a one-to-one basis. (Fee: $45 ) BRDM-2110 Video Technical Training –Sp 3 hours This course provides hands-on training with all video production equipment, including cameras, lighting, sound, and editing. The student will learn basic television skills and technical terms. (Fee: $45) BRDM-2130 Writing for Electronic Media –Fa 3 hours Covers the form and style of writing for radio, television, and interactive media. Work in the course includes news writing, public service announcements, promotional announcements, advertisements, video scripting, and writing for the web. (odd years) 2020–21 Undergraduate Academic Catalog Page 249 Course Descriptions SMGT-4100 – BRDM-3210 COMMUNICATION

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