2020-21 Undergraduate Academic Catalog

Suggested Three-Year Curriculum for a Major in Marketing Fall Year 1: ACCT-2110 Principles of Accounting I................................................3 BTGE-1725 The Bible and the Gospel...............................................3 BUS-1000 The Business Profession..................................................2 ECON-2330 Microeconomics. ...........................................................3 ENG-1400 Composition.....................................................................3 GMTH-1020 College Algebra.............................................................3 Total................................................................................................. 17 Spring Year 1 ACCT-2120 Principles of Accounting II...............................................3 BTGE-2730 Old Testament Literature................................................3 COM-1100 Fundamentals of Speech.................................................3 ITM-1510 Software Tools for Business...............................................2 MRKT-3600 Principles of Marketing...................................................3 PEF-1990 Physical Activity and Healthy Living..................................2 Total................................................................................................. 16 Summer Year 1 BTGE-2740 New Testament Literature...............................................3 BUS-2150 Statistics for Business.......................................................3 GSS-1100 Politics and American Culture...........................................3 Physical Science Elective...............................................................3.5 Elective. .............................................................................................3 Total.............................................................................................. 15.5 Fall Year 2: ECON-2340 Macroeconomics...........................................................3 MRKT-3650 Consumer Behavior.......................................................3 MGMT-3500 Principles of Organization and Management.................3 Marketing Electives............................................................................3 Electives.............................................................................................5 Total.................................................................................................17 Spring Year 2. BTGE-3755 Theology I......................................................................3 BUS-2180 Business Law I.................................................................3 BUS-3000 The Business Experience.................................................1 FIN-3710 Principles of Finance..........................................................3 MRKT-3630 Marketing Research.......................................................3 Marketing Electives............................................................................3 Total................................................................................................. 16 Summer Year 2. BTGE-3765 Theology II. ....................................................................3 HUM-1400 Introduction to the Humanities.........................................3 MRKT-3410 Topics in Marketing.........................................................2 Biology Elective...............................................................................3.5 Humanities Elective. ..........................................................................3 Electives.............................................................................................1 Total.............................................................................................. 15.5 Fall Year 3. BUS-3910 International Business......................................................3 BUS-4420 Business Ethics and Social Responsibility.......................2 MGMT-4510 Strategic Management..................................................3 MRKT-3XXX Marketing Electives.......................................................3 LIT-2XXX Literature Elective..............................................................3 Elective. .............................................................................................2 Total................................................................................................. 16 Spring Year 3: MRKT-4610 Marketing Strategy.........................................................3 MRKT-3XXX/4XXX Marketing Electives.............................................3 History Elective..................................................................................3 Social Sciences Elective....................................................................3 Electives.............................................................................................3 Total................................................................................................. 15 Page 88 2020–21 Undergraduate Academic Catalog School of Business Administration Marketing