JOUR-3500 3 hours Public Relations Principles and Writing–Sp This course provides instruction in effective public relations communication both within organizations and to various media outlets. Students develop problem-solving approaches to PR challenges and apply appropriate written, visual, and spoken messages to audiences using different media of communication. Prerequisite: JOUR-2500 Introduction to Public Relations. JOUR-3550 3 hours Advanced Public Relations Writing–Sp Building on the basics of public relations principles and writing, this course provides the opportunity to focus on particular writing techniques employed in specialized public relations contexts. This includes writing for internal publics in the form of reports, proposals, backgrounders, and position papers. In addition, students will learn to write for external publics in print, broadcasting, and online media contexts, developing proficiency in presentational and speech communication, news, feature and advertising copy. Prerequisite: JOUR-3500 Public Relations Principles and Writing. JOUR-3605 3 hours Writing and Design for Web and Mobile Media–Sp The purpose of this course is to introduce students to the special design and writing necessary for emerging new media, including the web, mobile media, and social networking sites and services. JOUR-3650 Networked Audience–Fa 3 hours What is happening to the audience for media content and how is that likely to change over the next five years? That is the question that this course seeks to answer. Students will develop a framework for understanding the audience by looking at the intersection of a wide variety of factors that shape the media environment. The students will then project current trends to anticipate where the audience will be in the next five years. Crosslisted as BRDM. (Fee:$10) JOUR-3900 Practicum in Journalism–Fa, Sp 1 hour Development of news stories for transmission to print, broadcasting and online media outlets within the University (Cedars, In the Loop, Resound Radio, Cedars Online) either individually or as a member of a team under the supervision of a faculty mentor. The practicum is organized in a news agency format with a rotating editorial board. Repeatable up to 3 times. Prerequisites: JOUR-1000 Multiplatform Journalism I; JOUR-2000 Multiplatform Journalism II. JOUR-4420 Feature Reporting–Fa 3 hours Students will study feature storytelling styles with an emphasis on narrative. Freedom will be given to produce stories on platforms that fit career goals. Blogging will also be an important exercise. Prerequisites: JOUR-1000 Multiplatform Journalism I; JOUR-2000 Multiplatform Journalism II; or permission of the instructor. (even years) (Fee: $50) JOUR-4500 Public Relation Campaigns–Sp 3 hours Uses case studies to examine the role of public relations in organizational communication campaigns. Incorporates a problemsolving approach that enables students to apply various public relations techniques to real-world situations. Prerequisite: JOUR3550 Advanced Public Relations Writing. JOUR-4550 Practicum in Public Relations–Sp 1 hour Development of public relations campaigns and products, such as brochures, videos, news releases, press kits, and feature stories either individually or as a member of a team under the supervision of a faculty mentor. Prerequisite: JOUR-3500 Public Relations Principles and Writing; or by permission of instructor. JOUR-4600 Magazine Writing–Sp 3 hours This course covers the techniques of writing in-depth articles for mass circulation and specialized magazines. Students will learn the process of writing and submitting feature articles as well as analysis of markets for freelance magazine articles. Students will prepare and submit professional quality manuscripts for publication. Prerequisites: JOUR-1000 Multiplatform Journalism I; JOUR-2000 Multiplatform Journalism II; or permission of the instructor. JOUR-4610 Photojournalism–Sp 3 hours This course focuses on the techniques and aesthetics of reporting the news as a photojournalist. It emphasizes recognition, development and creation of news photographs and the skills of the photo editor. As part of this course, students will gain experience in shooting, developing, printing, and editing the images for a variety of news media. The course will emphasize how public relations and journalism professionals can use photographs for publication in traditional media, websites, company brochures, and digital slide-show presentations. (Fee: $50) JOUR-4620 Data and Investigative Reporting–Sp 3 hours This course teaches the tools and techniques to use data and other investigative tools and resources to produce in-depth stories. The content will focus on serving the public interest by acting as a watchdog on government, business, education, health, environment, safety, and other organizations. Freedom will be given to produce stories on platforms that fit career goals. Prerequisites: JOUR-1000 Multiplatform Journalism I I; JOUR2000 Multiplatform Journalism II; or permission of instructor. (odd years) (Fee: $50) JOUR-4650 3 hours Designing Solutions for New Audiences–Sp Because of the ongoing changes in the communication system, media companies and businesses are in constant reinvention of the ways in which they meet the needs of their audiences by innovations in programming, products and services. In this course students will be presented with a current problem in the use of new and emerging media to connect a client with its audience. Teams will then design a solution to meet the needs of both client and audience. Prerequisite: JOUR/BRDM-3650 Networked Audience. JOUR-4810 Special Topics in Journalism–Fa 3 hours Available to advanced students who desire in-depth study of special areas of journalism. Topics of current interest in the field of journalism will be offered to cover in-depth areas of specialization. Topics may include photojournalism, sports journalism, international news, news and religion, news media management, magazine, editing, opinion writing, and business and financial reporting. Prequisities: Permission of instructor. (even years) (Fee: $50) JOUR-4820 Special Topics in Public Relations–Sp 3 hours Available to advanced students who desire intense study of special areas of public relations. Topics of current interest in the field of public relations will be offered to cover in-depth areas of specialization. Topics may include crisis communication, agency management, event planning, and international public relations. Prerequisites: JOUR-3550 Advanced Public Relations Writing; or permission of instructor. (even years) JOUR-4910 Multiplatform Seminar–Sp 3 hours This senior-level class will tie together the students’ reporting and news presentation skills, resulting in a reporting project that will use text, visuals, and audio. The project will align with career goals, putting emphasis on the each student’s preferred platform of reporting. Studentw will also study the work of professionals and industry trends. (Fee: $50) 2023–24 Undergraduate Academic Catalog Page 273 Course Descriptions JOUR-3500 – JOUR-4910
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