ENG-3070 English Grammar–Fa, Sp 3 hours In this course, students will study the conventions of the English language, which include the grammar and syntax of standard English. Students will use Reed and Kellogg traditional sentence diagrams to analyze and to represent the syntax of English sentences. The course also includes discussions about contemporary usage. Required of all majors with English as a teaching field. Prerequisite for adolescent and young adult language arts majors only: ENG-2070 Fundamentals of English Grammar. ENG-3180 Visual Rhetoric–Fa,Sp 2 hours In this course, students will practice reading visuals as texts, as well as producing visuals that serve as effective texts by balancing ethos, pathos, and logos in ways persuasive to specific audiences. This course seeks to illuminate connections between contemporary visual practices and classical rhetorical theory. ENG-3200 Practicum in Writing Instruction–Sp 2 hours This course is designed to explore and practice the various methods and theories essential to the teaching of written expression. Course content includes discussion of and practice with the CCSS (Common Core) writing standards, the writing process, and assessment of student writing. ENG-3333 Internship–Sp 1–3 hours Department-approved work-study program for advanced English majors or minors to receive academic credit for a career development opportunity in a job related to an English field. ENG-3550 Writing Center Theory and Training–Fa, Sp 1 hour Designed to orient students to writing center theory and practice. Will train students for employment opportunities in the writing center. Prerequisite: ENG-1400 Composition; permission of instructor. ENG-4230 Independent Study in English–Fa, Sp 1–3 hours Independent study in a selected field for students with special interests and demonstrated ability. Entrepreneurship (ENTR) ENTR-1010 Creative Problem-Solving–Fa, Sp 2 hours This course prepares students to understand and address two pressing issues in organizations today: how to recognize and create new opportunities and how to think more creatively within workplace environments. Students will be introduced to a number of tools, concepts, and approaches including human-centered design, ideation techniques, the importance of embracing ambiguity, personal responsibility, and the place of risk and failure in entrepreneurship, creativity, and life. (Fee: $20) ENTR-1020 Introduction to Entrepreneurship–Fa, Sp 2 hours This course introduces students to the opportunities and challenges associated with the creation and management of startups and small businesses. Students will learn about the Lean Startup framework, which allows founders to test, advance, and improve business ideas, while meeting important milestones. The course also provides an overview of small business concepts, including topics such as: how to recognize business opportunities, types and characteristics of entrepreneurship, the business life cycle, entrepreneurial economics, the components of the business model canvas and how they relate to strategy, product and service research development, and the use of technology. The course also covers what it means to be a faith-driven entrepreneur and the correlation to biblical stewardship. ENTR-2030 Entrepreneurial Finance–Sp 2 hours Entrepreneurial Finance differs from traditional corporate finance due to the way startups are founded and funded. This course lays out the financial decision-making process of founders, owners, and CEOs from early to late-stage ventures and covers financial techniques such as bootstrapping, venture capital, public grants, and crowd funding, etc. Students will learn capital table strategy, discover sources and types of venture funding, and calculate startup venture metrics and valuations. ENTR-2040 Social Enterprising–Fa, Sp 2 hours This course uses research and cases from both secular and faith-based organizations to understand the blending of business models and mission-focused purposes to solve social problems and further the Kingdom of God. The student will learn to identify opportunities, develop blended business approaches, avoid pitfalls, determine methods to raise capital, and plan a launch of their enterprise. ENTR-3010 3 hours Digital Marketing: Creating Content –Fa, Sp The rate at which customers shop and source information online is accelerating at a frenzied pace. Many companies — ranging from startups to established corporations — are unsure how to best engage these content-starved consumers and find themselves struggling to grow awareness and generate leads. This course reveals why and how many companies are compelled to supplement or replace traditional marketing methods with digital-style engagements and provides an immersive experience alongside the most common platforms and tactics used in social media marketing, content creation and automated marketing. Crosslisted with MRKT-3010 Digital Marketing: Creating Content. (Fee: $20) ENTR-3020 Digital Marketing: Brand Advertising–Sp 3 hours Ensuring brands and products are easily found by customers requires both inbound and outbound methods backed by a solid web presence. Choosing the right channels and refining digital content allows companies to enjoy higher conversion rates while receiving the best ROI on advertising efforts. This class will evaluate the different E-commerce Platforms, how to optimize product information and explore the best SEO methods to ensure highest deliverability. Advertising through various PPC (pay-perclick) campaigns then evaluating metrics using assorted analytics software are also covered in this course. (Fee: $20) ENTR-3040 Entrepreneurship Practicum–Fa, Sp 1–12 hours This course will be a practicum for students to gain experience in a small business or entrepreneurial setting that is appropriate for their future goals. These experiences will be in the form of internships, shadowing entrepreneurs, working in a small business or entrepreneurial firm on significant projects, or in significant roles, or consulting with these types of firms. Due to the dynamic nature of opportunities provided by small business people and entrepreneurs, it can be taken, with the permission of the lead professor, at any time. In addition, since each experience is unique, it can be taken more than once for up to 12 semester hours. Prerequisite: Permission of instructor. ENTR-3070 Entrepreneurship Accelerator I–Fa, Sp 2 hours The Entrepreneurship Accelerator gives developing startups access to mentorship, education, potential investors, and other support to help them reach higher-growth stages and strong positioning to claim a share of their target markets. Accelerator I will pull founders through the process of creating an MVP (Minimum Viable Product) aimed at specific Total Addressable Markets (TAMs). Founders will work with faculty and staff to develop a product roadmap and launch plan. Successful completion of this segment’s stage-gates will allow the founder to enroll in ENTR-3080 Entrepreneurship Accelerator II. (Fee: $40) Page 260 2025–26 Undergraduate Academic Catalog Course Descriptions ENG-3070 – ENTR-3070
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