1967-1968 Academic Catalog

BUSINESS ADMINISTRATION 53 211 PRINCIPLES OF MARKETING-A (1967-68) Prerequisite: Business Organization 111 A survey of distribution functions, middlemen and channels of trade, com– petition, price policies, market planning, market research, and consumer problems. Four credit hours 212 PRINCIPLES OF ORGANIZATION AND MANAGEMENT-A (1968-69) Prerequisite: Business Organization 111 An examination of the policies, principles, practices, and problems involved in the management and organization of business concerns. Four credit hours 311, 312 BUSINESS LAW-W, Sp ( 1967-68) A study of contracts, sales, bailments, negotiable instruments, agency, em– ployer-employee relationships, partnerships, corporations, insurance, and property. Four credit hours each quarter 313 BUSINESS COMMUNICATIONS-A ( 1967-68) A preparation for the skill of originating all types of business letters, re- ports, memoranda, and other media of communication. Four credit hours 314 BUSINESS FINANCE-A ( 1968-69) Prerequisite: Accounting 102 A survey of the financial aspects of private, profit-seeking corporation. Consideration is given to the problems of promotion, normal operation, and reorganization. Four credit hours 315 SALES MANAGEMENT-Sp (1967-68) Prerequisite: Business Organization 211 Techniques, principles, and practices in personal selling, and a discussion of the principles of organization, supervision, and control of the selling function. Four credit hours 316 PERSONNEL ADMINISTRATION-Sp ( 1968-69) Prerequisite: Business Organization 212 A study of employment methods, health and safety, training, methods of payment, employee participation in control. Emphasis is placed on the devel– opment of techniques for the efficient utilization of human resources, and the ability to get along with fellow employees is stressed. Four credit hours 317 OFFICE MANAGEMENT-Sp ( 1968-69) Prerequisite: Business Organization 212 Fundamentals of office organization and management; utilization of office space and equipment; organization and administration of office procedures; selection, training, and supervision of office personnel. Four credit hours 318 PRINCIPLES OF ADVERTISING-W ( 1967-68) Prerequisite: Business Organization 211 Principles and procedures in modern advertising including analysis of products, buyer attitudes, media, layout, and copy. Four credit hours