1972-1973 Academic Catalog

BUSINESS ADMINISTRATION 59 362 MARKETING MANAGEMENT-Sp (Alternate, odd years) Prerequisite: Marketing 261 Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution, and the determination of marketing objectives within the framewotk of the mar- keting system and available markets. Four credit hours 363 MARKETING RESEARCH-Sp (Alternate, even years) Prerequisites: Marketing 261 and General Bttsiness 211 The techniques for gathering and appraising information needed in mar– keting planning and control are examined-especially the development of primary marketing data through survey and observation. Four credit hotJ-rs 461 SEMINAR IN MARKETING-- W (Alternate, odd years) Prerequisite: 12 credit hottrs in Marketing cottrses A course dealing with contemporary marketing problems and key issues in marketing. Field trips, special speakers, and marketing simulations will be emphasized. Three credit hours