1973-1974 Academic Catalog

58 Cedarville College 252 Human Relations Management - A 4 hours A course dealing with organizational behavior. Focused on leadership and the manager's role in developing a sound behavioral climate in an organization. 351 Small Business Management - W 4 hours A course dealing with the problems involved in establishing and managing a small business. Financial organization, services, and problems are among the matters to be analyzed. Prerequisite: Management 251 (Alternate, even years) 352 Production Management - W 4 hours Manufacturing, planning, inventory analysis, make or buy orders, purchasing, equipment analysis, production scheduling, quality control, and cost control. A survey of the above activities relating to production and introduction to modern production management techniques. Prerequisite: Management 2'51 and Accounting 102 (Alternate, odd years) 451 Seminar in Management - W 3 hours A course dealing with contemporary management problems and key issues in management. Field trips, special speakers, management simulations and the different philosophies of manage– ment will be emphasized. Prerequisite: 12 credit hours in Management courses and/or 361 and 362 (Alternate, even years) E. MARKETING 261 Principles of Marketing -A 4 hours A survey of distribution functions, middlemen and channels of trade, competition, price policies, market planning, market research, and consumer problems. 263 Principles of Advertising - A 4 hours Principles and procedures in modern advertising including analysis of products, buyer attitudes, media, layout, and copy. 361 Sales Management - A 4 hours Techniques, principles, and practices in personal selling, and a discussion of the principles of organization, supervision, and control of the selling function. Prerequisite: Marketing 261 362 Marketing Management - Sp 4 hours Factors involved in the management of the marketing function relative to product develop– ment, promotion, pricing, physical distribution, and the determination of marketing objectives within the framework of the marketing system and available markets. Prerequisite: Mar– keting 261 (Alternate, odd years) 363 Marketing Research - Sp 4 hours The techniques for gathering and appraising information needed in marketing planning and control are examined - especially the development of primary marketing data through survey and observation. Prerequisite: Marketing 261 and General Business 211 (Alternate, even years) 461 Seminar in Marketing- W 3 hours A course dealing with contemporary marketing problems and key issues in marketing. Field trips, special speakers, and marketing simulations will be emphasized. Prerequisite: 12 credit hours in Marketing courses (Alternate, odd years)