Business Administration 352 Prodm:tion Management - W 4 homs Manufacturing, planning, inventory analysis, make or buy orders, purchasing, equipment analysis, production scheduling, quality control, and cost control. A survey of the above activities relating to production and introduction to modern production management techniques. Prerequisite: BA 251 and BA 102 (Alternate, odd years) 451 Seminar in Management - W 3 hm.11rs A course dealing with contemporary management problems and key issues in manage– ment. Field trips, special speakers, management simulations and'the different philosophies of management will be emphasized. Prerequisite: 12 credit hours in Management courses and/or 361 and 362 (Alternate, even years) IE. MARKHI NG 261 Principles of Marketing - A 4 homs A survey of distribution functions, middlemen and channels of trade, competition, price policies, market planning, market research, and consumer problems. 263 Principles of - W 4 hours Principles and procedures modern advertising including analysis of products, buyer attitudes, media, layout, and copy. 361 Sales Management - A homs Techniques, principles, and practices in personal selling, and a discussion of the princi– ples of organization, supervision, and control of the selling function. Prerequisite: BA 261 362 Marketing - W 4 hours Factors involved in management of the marketing function relative to product development, promotion, pricing, physical distribution, and the determination of marketing objectives within the framework of the marketing system and available markets. Prerequisite: BA 261 (Alternate, odd years) 363 Marketing Research - Sp hours The techniques for gathering and appraising information needed in marketing planning and control are examined- especially the development of primary marketing data through survey and observation. Prerequisite: BA 261 and BA 211 (Alternate, even years) 461 Seminar in Marketing - W 3 hours A course dealing with contemporary marketing problems and key issues in marketing. Field trips, special speakers, and marketing simulations will be emphasized. Prerequisite: 12 credit hours in Marketing courses (Alternate, odd years)
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