1975-1976 Academic Catalog

Business Administration 53 263 Principles of Advertising - W 4 hours Principles and procedures in modern advertising including analysis of products, buyer attitudes, media, layout, and copy. 361 Sales Management - A 4 hours Techniques, principles, and practices in personal selling, and a discussion of the princi– ples of organization, supervision, and control of the selling function. Prerequisite: BA 261 362 Marketing Management - W 4 hours Factors involved in the management of the marketing function relative to product devel– opment, promotion, pricing, physical distribution, and the determination of marketing objectives within the framework of the marketing system and available markets. Prerequi- site: BA 261 (Alternate, odd years) 363 Marketing Research - Sp 4 hours The techniques for gathering and appraising information needed in marketing planning and control are examined - especially the development of primary marketing data through survey and observation. Prerequisite: BA 261 and BA 211 (Alternate, even years) 461 Seminar in Marketing - W 3 hours A course dealing with contemporary marketing problems and key issues in marketing. Field trips, special speakers, and marketing simulations will be emphasized. Prerequisite: 12 credit hours in Marketing courses (Alternate, odd years)