1976-1977 Academic Catalog

48 Cedarville College 351 Small Business Management - Sp 4 hours A course dealing with the problems involved in establishing and managing a small business. Financial organization, services, and problems are among the matters to be analyzed. Pre- requisite: BA 2 51 (Alternate, odd years) 352 Production Management - Sp 4 hours Manufacturing, planning, inventory analysis, make or buy orders, purchasing, equipment analysis, production scheduling, quality control, and cost control. A survey of the above activi– ties relating to production and introduction to modern production management techniques. Pre- requisite: BA 2 51 and BA 1 02 (Alternate, even years) 353 Personnel Management - Sp 4 hours An analysis of the principal functions, processes, and problems involved in the management of personnel policies; selection of personnel, training, promotion and discharge, labor turnover, safety, health and recreation. Prerequisite: BA 2 51 (Alternate, odd years) E. MARKETING 261 Principles of Marketing -A 4 hours A survey of distribution functions, middlemen and channels of trade, competition, price policies, market planning, market research, and consumer problems. 263 Principles of Advertising - W 4 hours Principles and procedures in modern advertising including analysis of products, buyer atti– tudes, media, layout, and copy. 361 Sales Management-A 4 hours Techniques, principles, and practices in personal selling, and a discussion of the princi– ples of organization, supervision, and control of the selling function. Prerequisite: BA 261 362 Marketing Management - W 4 hours Factors involved in the management of the marketing function relative to product develop– ment, promotion, pricing, physical distribution, and the determination of marketing objectives within the framework of the marketing system and available markets. Prerequisite: BA 261 (Alternate, even years) 363 Marketing Research - Sp 4 hours The techniques for gathering and appra1s1ng information needed in marketing planning and control are examined - especially the development of primary marketing data through survey and observation. Prerequisite: BA 261 and BA 211 (Alternate, odd years)