1982-1983 Academic Catalog

54 Accounting, 11-251 Principles of Organization and Manage– ment, and 11-261 Principles of Marketing. 11-352 Production Management - W 4 hours A study of how manufacturing, planning, inventory analysis, make or buy orders, purchasing, equipment analysis, production scheduling, quality control, and cost control relate to production. Modern production management techniques are introduced. Pre– requisite: 11-102 Principles of Accounting, 11-212 Quantitative Methods, and 11-251 Principles of Organization and Manage– ment. 11-353 Personnel Management -A 4 hours . An anal.ysis of the principal functions, processes, and problems mvolved m the management of personnel policies; selection training, promotion, and discharge of personnel; labor turnover'. safety, health, and recreation. Prerequisite: 11-251 Principles of Organization and Management. 11-354 Management Science - Sp 4 hours . An introduction to linear programming, transportation and as– signment pr?blems, network flow problems, and inventory sys– tems. The lmear ~rogramming, transportation and assignment, network flow, and mventory models are solved and their use dem– onstrated by various applications. Prerequisite: 11-212 Quantita– tive Methods. (Alternate, even years) MARKETING 11-261 Principles of Marketing -A, W, Sp 4 hours A survey of distribution functions, middlemen and channels of trade, competition, price policies, market planning, market re– search, and consumer problems. 11-263 Principles of Advertising- W 4 hours Prin~iples and procedures _in modern advertising including analysis of products, buyer attitudes, media, layout, and copy. 11-361 Sales Management-A 4 hours . Tech.niques, prin_ci~les, and practices in personal selling, and a d1scuss1on of the prmc1ples of organization, supervision, and con– trol of the selling function. Prerequisite: 11-261 Principles of Marketing. (Alternate, odd years) 11-362 Marketing Management - W 4 hours F~ctors involved in the management of the marketing function r~lat!ve ~o product development, promotion, pricing, physical d1stnbut10n, and the determination ofmarketing objectives within the framework of the marketing system and available markets. Prerequisite: 11-261 Principles of Marketing. (Alternate, even years) 11-363 Marketing Research-Sp 4 hours The techniques for gathering and appraising information needed in marketing planning and control are examined - espe– cially the development of primary marketing data through survey and observation. Prerequisite: 11-261 Principles of Marketing and 11-211 Quantitative Methods. (Alternate, odd years) FINANCE 11-171 Personal Finance --Sp 4 hours The position of the consumer in the marketplace; practices in consun:ier efficiency in planning, buying, using schedules, budgetmg, bank accounts, charge accounts, installment buying, bor.rowing, saving, insurance, income tax preparation, and mamtenance and conservation of consumer goods are em– phasized. Special attention is given to housing, the automobile medical and legal services, leisure pursuits, government services' and other major consumer purchases. ' 11-173 Church Financial Management-W 3 hours A study of the principles and procedures of the financial man– agement of ~he local church organization. This course is designed for both busmess and nonbusiness majors. The topics of financial r~cord keepi~g, purchasing, financing, building projects, finan– cial reports, msurance, property management, advertising, pas– tor's salary, pensions, social security, housing, investment, and church organization are treated. 11-371 Business Finance -A, Sp 4 hours A study of the practical and theoretical aspects of financial de– cision making. Topics include cost of capital, capital structure, management of current assets, capital budgeting, sources of funds, and statement analysis. Prerequisite: 11-102 Principles of Accounting and 11-212 Quantitative Methods. SECRETARIAL ADMINISTRATION 11-181, 11-182, 11-183 Typing-A, W, Sp 3 hours each quarter Keyboard mastery with emphasis on correct techniques, de– velopment of speed and accuracy, and emphasis upon typing