1983-1984 Academic Catalog

the framework of the marketing system and available markets. Prerequisite: 11-261 Principles of Marketing. (Alternate, even years) 11-363 Marketing Research - Sp 4 hours The techniques for gathering and appraising information needed in marketing, planning, and control are examined - espe– cially the development of primary marketing data through survey and observation. Prerequisite: 11-261 Principles of Marketing and 11-211 Quantitative Methods. (Alternate, odd years) 11-365 Consumer Behavior -A 4 hours Consumer decision-making processes and the psychological, sociological and cultural factor influencing them are studied. Ap– plicable theory, research findings, and concepts provided from other disciplines are examined. Prerequisite: 11-261 Principles of Marketing. 11-367 Industrial Marketing - Sp 4 hours A study of the industrial market sector which includes buying behavior, applied demand analysis, and segmentation tech– niques. A framework for understanding the industrial strategy de– velopment provides the student with decision-making capabilities for use in the industrial setting. Prerequisite: 11-261 Principles of Marketing. FINANCE 11-171 Personal Finance-W, Sp 4 hours The position of the consumer in the marketplace; practices in consumer efficiency in planning, buying, using schedules, budgeting, bank accounts, charge accounts, installment buying, borrowing, saving, insurance, income tax preparation, and maintenance and conservation of consumer goods are em– phasized. Special attention is given to housing, the automobile, medical and legal services, leisure pursuits, government services, and other major consumer purchases. 11-173 Church Financial Management -W 3 hours A study of the principles and procedures of the financial man– agement of the local church organization. This course is designed for both business and nonbusiness majors. The topics of financial record keeping, purchasing, financing, building projects, finan– cial reports, insurance, property management, advertising, pas– tor's salary, pensions, social security, housing, investment, and church organization are treated. 11-217 Real Estate Principles -Sp 4 hours Fundamental principles and theories of real estate including the law of licensing, regulations regarding advertising, financing, settlements, codes of ethics, and the market cycle. The social and economic impact of real estate in modem society is stressed. Fac– tors affecting real estate such as urban land economics, city plan– ning, urban development regulations of land use, principles of value and real estate evaluation, ownership, nature and classifica– tion of land, management of property, law, and market analysis are examined. (Alternate, odd years) 11-218 Real Estate Law - Sp 4 hours Legal aspects of real estate as they pertain to the sale, purchase, and management of real property. Titles, deeds, restrictions, agreements of sale, mortgages, liabilities for injuries, brokerage law, and judgments and liens are also examined. The student studies Ohio real estate law, including rights incident to property ownership and management, agency contracts, and application to real estate transfer conveyancing, probate proceedings, trust deeds, and foreclosure, general real estate forms, as well as recent legislation governing real estate transactions. (Alternate, even years) 11-371 Business Finance -A, Sp 4 hours A study of the practical and theoretical aspects of financial de– cision making. Topics include cost of capital, capital structure, management of current assets, capital budgeting, sources of funds, and statement analysis. Prerequisite: 11-102 Principles of Accounting and 11-212 Quantitative Methods. 11 -373 Investments - W 4 hours A study of the various types of investments including stocks, bonds, mutual funds, commercial, paper, options, and com– modities. Particular emphasis is given to return and risk in de– veloping investment strategies. Prerequisite: 11-371 Business Fi– nance. 11-37 5 Financial Institutions -A 4 hours An analysis of financial markets and institutions emphasizing aspects of financial management unique to major financial institu– tions. Prerequisites: 11-371 Business Finance, 11-331 Money and Banking.