1983-1984 Academic Catalog

terns and procedures available to test station penetration and image. Prerequisite :81-130 Introduction to Broadcasting. (Alternate, even years) 8lm232 Theories of Mass Media Sp 5 hours Contemporary mass media is surveyed with attention to the na– ture, role, structure, influence, operation, and problems of news– papers, magazines, radio, and television-journalistic activities. 8lm234 Broadcast Writing - Sp 3 hours Covers the form and style of writing for the electronic media. Work in the course includes writing music continuity, advertising copy, and scripts for programs. (Alternate, even years) 81-237 Television Production -A 4 hours Techniques and methods of television program production are taught from a producer's perspective. Basic television-related jobs are described and production definitions are explained. 81-235 Broadcast Journalism - W 3 hours With an emphasis upon writing broadcast news, the course also deals with .interviewing and structuring news programs. News– casts and new programs are studied and developed. (Alternate, odd years) 81-236 Television Camera Clinic -A, W, Sp 2 hours "Hands-on" training with television equipment at a local Chris– tian station is designed to orient the student to most of the equip– ment normally used for television broadcasting. The student is re– quired to spend six hours per week working for credit at assigned tasks. Prerequisite: 81-234 Television Production. 81-240 Stagecraft-A, Sp 2 hours The theories and techniques of designing, building, painting, and lighting stage setting, organization and operation of produc– tion crews; theories and methods of makeup. (Credit/No Credit). 81m241 Fundamentals of Oral Interpretation -A 5 hours The study of literature through the medium of oral performance involves development in analysis and performance skills. Inter– pretation theories and techniques are presented dealing with poetry, prose, and dramatic literature. 81-243 of Acting 3 hours Study in the principal theories and methods of acting is balanced with practice of stage movement and voice. Principles of physical and emotional response on stage are taught, along with the characteristics of various dramatic genres. Basic communica– tion skills for the major and non-major are expanded. 81-245 Forensics/Individual Events-A, W, Sp 1-2 hours Students receive individual coaching for participation in inter– collegiate speech competition. Areas of competition include oral interpretation, public speaking, and limited preparation events. Prerequisite: Permission of Instructor. 81-313 Rhetorical Criticism-Sp 3 hours Theory and method of rhetorical criticism will be examined using historical and contemporary models. Rhetorical analyses of prominent speakers and speeches will be used as a basis for under– standing the substance of formal oral communication. (Alternate, odd years) 81-320 Debate -A, W, Sp 2 hours Participation in intercollegiate tournaments at the novice level, using the current debate propositions gives the student a chance to apply his or her theory and ability to actual competitive debating. One of the oldest in the educational curricula, the course stresses the ethical theories of debate and attempts to allow the student to become involved in national issues as well. The course is repeat– able to a total of six credit hours. 81-323 Organizational Communication - Sp 3 hours A study of the usage of communication for the organizational structure. The course includes parliamentary procedure, prob– lem-solving, discussion, and committee structures for the person potentially involved in either private or corporate organizations. The course also includes theory and practice in both inter- and intra-organizational communication. 81-330 Advanced Broadcast Clinic - W 4 hours An advanced workshop in radio which is repeatable to a total of six hours. Prerequisite: 81-230 Broadcast Clinic (Credit/ No Credit). 81-331 Communications in the Information Age- W 3 hours A survey of the "new media" in electronic mass communica– tion, with an emphasis on cable television. Includes discussions of the structures of the new media, their place in the media envi– ronment, their potential impact on conventional broadcasting and the resulting changes in communication patterns in society. 81-333 Broadcast Advertising and Sales- W 4 hours The sales structure of broadcasting including the roles of sales– men, sales management, and sales promotion is examined. Re– search principles are applied to sales and the creative work in ad-