1984-1985 Academic Catalog

11-361 Sales Management- W 4 hours Techniques, principles, and practices in personal selling, and a discus– sion of the principles of organization, supervision, and control of the sell– ing function. Prerequisite: 11-261 Principles of Marketing. (Alternate, odd years) 11-362 Marketing Management - Sp 4 hours Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution, and the determination of marketing objectives within the framework of the marketing system and available markets. Prerequisite: 11-261 Principles of Marketing. (Alternate, even years) 11-363 Marketing Research-Sp 4 hours The techniques for gathering and appraising information needed in marketing, planning, and control are examined - especially the de– velopment of primary marketing data through survey and observation. Prerequisite: 11-261 Principles ofMarketing and 11-211, 11-211 Quan- titative Methods. (Alternate, odd years) 11-365 Consumer Behavior - A 4 hours Consumer decision-making processes and the psychological, sociological and cultural factor influencing them are studied. Applicable theory, research findings, and concepts provided from other disciplines are examined. Prerequisite: 11-261 Principles of Marketing. 11-367 Industrial Marketing - Sp 4 hours A study of the industrial market sector which includes buying be– havior, applied demand analysis, and segmentation techniques. A framework for understanding the industrial strategy development pro– vides the student with decision-making capabilities for use in the indus– trial setting. Prerequisite: 11-261 Principles of Marketing. (Alternate, odd years) FINANCE 11-171 Personal Finance-W, Sp 4 hours The position of the consumer in the marketplace; practices in con– sumer efficiency in planning, buying, using schedules, budgeting, bank accounts, charge accounts, installment buying, borrowing, saving, in– surance, income tax preparation, and maintenance and conservation of consumer goods are emphasized. Special attention is given to housing, the automobile, medical and legal services, leisure pursuits, government services, and other major consumer purchases. 11-173 Church Financial Management-W 3 hours A study of the principles and procedures of the financial management of the local church organization. This course is designed for both busi– ness and nonbusiness majors. The topics of financial record keeping, purchasing, financing, building projects, financial reports, insurance, property management, advertising, pastor's salary, pensions, social se– curity, housing, investment, and church organization are treated. 11-217 Real Estate Principles 4 hours Fundamental principles and theories of real estate including the law of licensing, regulations regarding advertising, financing, settlements, codes of ethics, and the market cycle. The social and economic impact of real estate in modem society is stressed. Factors affecting real estate such as urban land economics, city planning, urban development regulations of land use, principles of value and real estate evaluation, ownership, na– ture and classification of land, management of property, law, and market analysis are examined. (Alternate, odd years) 11-218 Real Estate Law - 4 hours Legal aspects of real estate as they pertain to the sale, purchase, and management of real property. Titles, deeds, restrictions, agreements of sale, mortgages, liabilities for injuries, brokerage law, and judgments and liens are also examined. The student studies Ohio real estate law, in– cluding rights incident to property ownership and management, agency contracts, and application to real estate transfer conveyancing, probate proceedings, trust deeds, and foreclosure, general real estate forms, as well as recent legislation governing real estate transactions. (Alternate, even years) 11-371 Business Finance - A, Sp 4 hours A study of the practical and theoretical aspects of financial decision making. Topics include cost of capital, capital structure, management of current assets, capital budgeting, sources of funds, and statement analy– sis. Prerequisite: 11-102 Principles of Accounting and 11-212 Quantita– tive Methods. 11-373 Investments - W 4 hours A study of the various types of investments including stocks, bonds, mutual funds, commercial, paper, options, and commodities. Particular emphasis is given to return and risk in developing investment strategies. Prerequisite: 11-371 Business Finance. 11-375 Financial Institutions -A 4 hours An integrated and comprehensive analysis of financial markets and in– stitutions emphasizing financial intermediaries and their operation in the markets. 11-377 Investments Analysis and Management 4 hours The theory and practice of security analysis techniques and portfolio management objectives. Prerequisite: 11-373 Investments. 11-379 Problems in Business Finance 4 hours Case study of financial management in business enterprises. Planning cunent and long-run financial needs, profit planning, fund allocating, fund raising, divided policies, expansion, and combination. Prerequi– site: 11-371 Business Finance.