1986-1987 Academic Catalog

11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 B 11si11ess Adm i11istrati on 63 11-461 Marketing Strategy-Sp 4 hours Case course dealing in depth with actual problems encountered by business firms in all phases of marketing management. Prerequisites: senior standing and sixteen hours of marketing, including 11-261 Princi– ples of Marketing and 11-363 Marketing Research. 11-462 International Marketing- 4 hours An intensive investigation of the problems, regulations, and chal– lenges facing U.S. manufacturers seeking to expand their markets to countries abroad. Analysis of competition and market opportunities based on current business and economic conditions; methods of penetrat– ing international markets including exporting, licensing, joint ventures, and wholly-owned subsidiaries; examination of cultural patterns and business customs; adapting the product line to international markets; selection of channels of distribution and sources of finance; pricing strategies; assistance to exporters by the U.S. government. Prerequisite: 11-261 Principles of Marketing. Computer Information Systems Suggested Four-Year Course of Study for Computer Information Systems Majors: Freshman Year 41-1 lO Principles of Composition I 41-140 Principles of Composition II 21-101 Old Testament Survey ... . 21-102 New Testament Survey .. . 11-121 Introduction to Data Processing I 1-124 Computer Programming BASIC 51-140 Introduction to Humanities 71-184 Introduction to Analysis 81-110 Fundamentals of Speech 91-100 Foundations of Social Science Physical Education . . . . . . Sophomore Year 21-230 Theology Survey ..... . 11- lO l Principles of Accounting I I 1-102 Principles of Accounting II .5 .5 .5 5 . 3 . 3 .5 .5 .5 .5 _l 49 5 5 5 11-224 COBOL Programming I 11-225 COBOL Programming II 11-231 Principles of Economics I 11-232 Principles of Economics II 11-251 Principles of Organization & Management Electives (Language if necessary) ..... . Junior Year 21-340 Baptist History 66-160 General Psychology Science elective 11-211 Quantitative Methods I 11-212 Quantitative Methods II 11-216 Business Communications 11-261 Principles of Marketing 11-311 Business Law ... 11-326 Systems Analysis 11-327 Systems Design 11-328 Database Developments 11-371 Business Finance . . . . . Senior Year Bible electives Literature elective . Humanities elective Science elective Social Science/History electives 11-421 Software Development .... . 11-442 Business Seminar ....... . 11-451 Administrative Policy and Strategy Electives ............... . .4 .4 .4 .4 .4 15 50 . 3 .5 .5 .4 .4 .3 .4 .4 .4 .4 .4 4 48 .6 .5 .5 .5 .9 .3 . 3 . 3 6 45