1988-1989 Academic Catalog

MGMT-352 Production and Operations Management-A 4 hours Introduction to the concepts, methodologies, and application of production and operations management. Designed to develop problem solving and decision making skills for application in the operations and production areas of the firms. Designed to develop an appreciation for the interaction of operations management with the management systems of organization. Prerequisites ACCT-212 Principles of Accounting, BUS-212 Quantitative Methods II, MGMT-350 Principles of Organiza– tion and Management. MGMT-353 Personnel Management-Sp 4 hours An analysis of the principal functions, processes, and problems involved in the management of personnel policies; selection, training, promotion, compensation, and discharge of personnel; labor turnover, safety, health, and recreation. Prerequi– site: MGMT-350 Principles of Management. MGMT-354 Management Science-Sp 4 hours An introduction to linear programming, transportation and assignment problems, network flow problems, and inventory systems. The linear programming, transporta– tion and assignment, network flow, and inventory models are solved and their use demonstrated by various applications. Prerequisite: BUS-212 Quantitative Methods. (Alternate, even years) MGMT-357 International Management-W 4 hours A broad perspective of management of principles as they interact in the global economy. Decision making in the areas of exporting and foreign direct investment are analyzed from the multinational perspective. Strategy, organizational structure and control techniques are developed in a world environment. Prerequisite: MGMT- 350 Principles of Organization and Management. MGMT-451 Administrative Policy and Strategy-A, W,Sp 3 hours A capstone to the undergraduate business program, integrating functional areas. Strategic issues faced by organizations are analyzed in a comprehensive manner. Skills in strategic analysis are developed through lectures and from diverse indus– tries, nonprofit and quasi-public institutions. MARKETING MRKT-360 Principles of Marketing-A, W,Sp 4 hours Factors involved in management of the marketing function relative to product development, promotion, pricing, physical distribution, and the determination of marketing objectives within the framework of the marketing system and available markets. MRKT-361 Sales Management-A 4 hours Principles employed by business firms in the administration and strategy of a sales force. Factors involved in the organization of the sales force: recruiting and selection, training, compensation, motivating, and controlling. Sales forecasting and allocation Business Administrati011 75 of resources. Prerequisites: MGMT-350 Principles of Organization and Manage– ment, MRKT-360 Principles of Marketing. MRKT-362 Marketing Management-Sp 4 hours Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution, and the determination of marketing objectives within the framework of the marketing system and available markets. Prerequisites: MGMT-350 Principles of Organization and Management, MRKT-360 Principles of Marketing. (Alternate, even years) MRKT-363 Marketing Research-Sp 4 hours Role of market research in marketing development. Decision making in an atmos– phere of uncertainty. Determination of hypotheses. Planning research designs: sur– vey, observational, experimental, and simulation. Execution of survey design: ques– tionnaire construction, sample design, interviewing tabulation, analysis, interpretation of results, and presentation. Prerequisites: MRKT-360 Principles of Marketing, BUS-212 Quantitative Methods II. MRKT-365 Consumer Behavior-W 4 hours Introduction to the psychological, sociological, cultural, and economic determi– nants of consumer behavior. Emphasis on exploration and discussion of various concepts and theories for the purpose of building understanding and of providing an exposure to a variety of viewpoints. Prerequisite: MRKT-360 Principles of Marketing. MRKT-366 Principles of Advertising-A 4 hours Advertising as a communications tool in marketing management. Emphasis on decision-making relative to market analysis. Media selection, budgeting, production and layout, and measurement of effectiveness. MRKT-367 Industrial Marketing-W 4 hours A study of the industrial market sector which includes buying behavior, applied demand analysis, and segmentation techniques. Designed to provide the student with decision-making capabilities for use in the industrial setting. Prerequisite: MRKT-360 Principles of Marketing. (Alternate, odd years) MRKT-461 Marketing Strategy-Sp 4 hours Case course dealing with actual problems encountered by business firms in all phases of marketing management. Prerequisites: senior standing and sixteen hours of marketing, including MRKT-360 Principles of Marketing and MRKT-363 Market– ing Research. MRKT-462 International Marketing 4 hours An intensive investigation of the problems, regulations, and challenges facing U.S. manufacturers seeking to expand their markets to countries abroad. Prerequisite: MRKT-360 Principles of Marketing.