1988-1989 Academic Catalog

84 Communication Arts DEPARTMENTAL COURSES BROADCASTING RTV-130 Introduction to Broadcasting-A 3 hours An overview of the background, principles, and techniques of broadcasting, the study provides an introduction to the beginning, growth, and regulation of broad– casting. The structure of broadcasting, current criticism of the media, and the use of broadcasting by Christians are also discussed. Broadcasting majors must take the course concurrently with Audio Control Techniques. RTV-131 Audio Control Techniques-A 2 hours Instruction and training are offered in the operation of electronic equipment used in broadcasting. Emphasis is upon radio, with some television. The course is open to non-majors. Broadcast majors must take the course concurrently with RTV-130 Introduction to Broadcasting. RTV-132 Broadcast Announcing- W 4 hours This course examines all types of announcing and applies each to use in both radio and television programs. Emphasis is on the use of the voice as a tool for communi– cation of ideas on a one-to-one basis. RTV-133 Program Production-Sp 3 hours The roles of director and sound engineer are emphasized in this course which is designed to introduce the student to the techniques of working with the other mem– bers of a production staff while developing various types of programs for broadcast. Prerequisite: RTV-131 Audio Control Techniques. RTV-134 Sportscasting-W 2 hours The study of methods of sportscasting coupled with practice which conce~trates on coverage of major sports including basketball, football, and baseball. Interviewing techniques and news formats for sportscasting will also be covered. Open to all students. (Credit/No Credit). (Alternate, even years) RTV-231 Broadcast Research Systems-W 3 hours A study of methods of audience analysis, program surveys, and public service studies designed to acquaint the student with systems and procedures available to test station penetration and image. Prerequisite: RTV-130 Introduction to Broadcasting. RTV-230 Broadcast Clinic-A, f!~Sp 2 hours Hands-on experience in a broadcasting laboratory. The student is trained in t.he diverse areas of broadcasting, including production, traffic, news, sports, commumty service, and others. The course is repeatable to a total of six hours. Requires a minimum of six hours work in the clinic per week. Prerequisite: RTV-130 Introduc– tion to Broadcasting. RTV-234 Broadcast Writing-Sp 3 hours Covers the form and style of writing for the electronic media. Work in the course includes writing music continuity, advertising copy, and scripts for programs. (even years) RTV-235 Broadcast Journalism-W 3 hours With an emphasis upon writing broadcast news, the course also deals with int.er– viewing and structuring news programs. Newscasts and new programs are studied and developed. RTV-236 Television Camera Clinic-A, W,Sp 2 hours "Hands-on" training with television equipment at a local Christian station is designed to orient the student to most of the equipment normally used for television broadcasting. Six hours per week of work at assigned tasks are required. Prerequisite: RTV-237 Television Production. RTV-237 Television Production-A 4 hours Techniques and methods of television program production are taught from a producer's perspective. Basic television-related jobs are described and production definitions are explained. RTV-310 Advanced Audio Production 4 hours A lecture/laboratory class designed for students with a strong commitment to production. The course seeks to develop critical judgment in audio production while sharpening studio production skills. Prerequisite: RTV-133 Program Product10n. RTV-330 Advanced Broadcast Clinic-W 2 hours An advanced workshop in radio which is repeatable to a total of six hours. Prereq– uisite: RTV-230 Broadcast Clinic (Credit/No Credit). RTV-331 Communications in the Information Age-W 3 hours A survey of the "new media" in electronic mass communication, with an emphasis on cable television: the structures of the new media, their place in the media environ– ment, their potential impact on conventional broadcasting and the resulting changes in communication patterns in society. RTV-333 Broadcast Advertising and Sales-W 4 hours The sales structure of broadcasting, including the roles of salesmen, sales manage– ment, and sales promotion is examined. Research principles are applied to sales and the creative work in advertising, including copywriting, are explored. Prerequisite: COM-232 Theories of Mass Media. (Alternate, even years) RTV-430 Internship in Broadcasting-A, W,Sp,Su 5-15 hours RTV-432 Mass Media Law and Regulation-W 4 hours Development of First Amendment protections and present legal requirements for media are studied. Emphasis is placed upon court decisions on First Amendment freedoms for both broadcast and print journalists, as well as regulations imposed upon the broadcaster. RTV-433 Broadcast Management-Sp 3 hours Acquaints the student with the concerns facing the management of a broadcast station including legal requirements of the FCC, personnel management, and imple– mentation of programming. Prerequisite: RTV-231 Broadcast Research Systems. RTV-465 Religious Broadcasting 3 hours Intensive study in religious broadcasting. Prerequisite: Permission of instructor. RTV-474 Independent Study in Broadcasting 1-4 hours Prerequisite: Permission of instructor.