1989-1990 Academic Catalog

76 Business Administration MRKT-367 lnduslrial l\.farketing- \V 4 hours A study of the industrial market sector which includes buying behavior, applied de1nand analysis, and segmentation techniques. Designed to provide the student with decision– making capabilities for use in the industrial setting. Prerequisite: MRKT-360 Principles of Mruketing. (odd years) MRKT-368 Nonprofit Marketing 4 hours Tite course is designed to acquaint the student with skills, abilities and attitudes necessary in order to effectively iinplement marketing practice in nonprofit organizations. Prerequisite: MRKT-360 Principles of Marketing or pemlission of instructor. MRKT-461 Marketing Strategy -Sp 4 hours Computer simulation will be used to acquaint the senior marketing student in a realistic fashion to a variety of marketing situations and allow "hands-on" solutions to be imple– mented and tested. Prerequisites: Senior standing and sixteen hours of nuuketing including MRKT-360 Principles of Marketing. MRKT-462 International Marketing 4 hours An intensive investigation of the proble1ns, regulations, and challenges facing U.S. 1nanu– facturers seeking to expand their markets to countries abroad. Prerequisite: MRKT-360 Principles of Marketing. Many ofthe major accou11ti11gfinns actfrely recruit Cedan•ille graduates. Joe Hansse11, a 1989 accounting graduatefrom Des Moines, Jowa, nowworksfor the George S. Olfre Company, the largest regional acco1111ti11gfin11 in Jndiana. Office Technology The office technology program prepares students for secretarial or of– fice managen1ent positions in a variety of business, legal, and 1nedical settings. 1ltls two-year program leads to the associate of arts degree. The credits eamed in tins program may be applied toward a bachelors degree should a student desire to continue after earning the associate degree. Course requirements involve ninety-six quarter hours including: Bible .................................................................................................... 12 BEGE-171 The Christian Life ................................................................ 4 BEGE-172 Introduction to Bible Study .................................................. .4 BEGE-376 God and the Church ............................................................. .4 General Education ............................................................................... 32 ENG-110 Principles ofComposition I ..................................................... 5 ENG-140 Principles ofComposition II ................................................... 5 PEF-199 Physical Activity and Christian Living ...................................... 2 PYCH-160 General Psychology ............................................................. 5 COM-110 Fundamentals of Speech ........................................................ 5 GSS-100 Foundations of Social Science ................................................. 5 HUM-140 Introduction to Humanities .................................................... 5 (or a science or mathematics elective ..................................................... 5) Business Adtninistration ....................................................................... 18 ACCT-211 Principles ofAccounting I ..................................................... 5 CIS-100 Introduction to Computers ........................................................ 2 BUS-216 Business Communications ...................................................... 3 MGMT-350 Principles ofOrganization and Management ........................ 4 MRKT-360 Principles ofMarketing ........................................................ 4 (or BUS-218 Business Law I or ECON-231 Macroeconomics .............. .4) Office Technology ................................................................................. 26 OTEC-183 Typing III ............................................................................. 3 OTEC-186 Shorthand III ........................................................................ 4 OTEC-282 Machine Transcription .......................................................... 3 OTEC-290 Office Systems and Procedures ............................................. 4 OTEC-291 Word/Information Processing Concepts ............................... .4 OTEC-285 Records Management ........................................................... 3 OTEC-289 Secretarial Internship ............................................................ 5 Electives ................................................................................................ 9