1990-1991 Academic Catalog

The marketing prepares students for career opportunities in ad- vertising, marketing management, marketing research and sales with re– tailers, manufacturers, financial institutions and nonprofit organizations. Course requirements involve eighty quarter hours including: Business administration core requirements. ........................................... 54 BUS-100 Business Briefs ...................................................................... 1 ACCT-211,212 Principles ofAccounting ............................................. 10 CIS-220 Computer Information Systems ................................................ 3 BUS-211,212 Statistics .......................................................................... 6 BUS-218 BusinessLawI ....................................................................... 4 ECON-231 Macroeconomics ................................................................. 4 ECON-232 Microeconomics ................................................................. 4 BUS-311 Decision Analysis ................................................................... 3 MGMT-350 Principles of Organization and Management ....................... 4 MRKT-360 Principles of Marketing ....................................................... 4 FIN-371 Business Finance ..................................................................... 4 BUS-422 Business Seminar ................................................................... 3 MGMT-451 Administrative Policy and Strategy ..................................... 4 BUS-499 Executive Development ......................................................... 0 Marketing requirements ........................................................................ 26 MRKT-362 Marketing Research ............................................................ 4 MRKT-441 Marketing Strategy ............................................................. 4 Marketing electives ................................................................................ 8 Business electives ................................................................................. 10 Additional required cognate: *GSCI-190 Calculus for Business .......................................................... 5 *satisfies the General Education requirement in mathematics "The well-rounded education I received at rlf'>,"""''"''""' aa1tic1.11ar1rv busmes:s. has orientation at the number·cruncher." - Bob Sand, a 1986 computer information systems graduate, serves as asenior programmer/analyst with Conseco in Indianapolis, Indiana. 11.J'ii ...,,""'"''"'"' l\imm!l~err1en1t. and Curriculum Sum1111ar·v Proficiency requirements ..................................................................... 0-8 Other General Education requirements ............................................. 75-95 Business administration core requirements ............................................ 54 Finance, management or marketing major requirements ........................ 26 Required cognate .................................................................................... 5 Electives ......................................................................................... 12-32 Total not proficiency) .................................... 192