1991-1992 Academic Catalog

Business or other recommended electives ................................................ 7 ACCT-411 Federal Income Taxes ........................................................... 4 ECON-313 Government and Business .................................................... 4 MRKT-365 Consumer Behavior ............................................................. 4 MRKT-460 MarketingManagement ...................................................... 4 Marketing The marketing major prepares students for career opportunities in ad– vertising, marketing management, marketing research and sales with retail– ers, manufacturers, financial institutions and nonprofit organizations. Course requirements involve eighty quarter hours including: Business administration core requirements. .......................................... 54 BUS-100 Business Briefs ...................................................................... 1 ACCT-211,212 Principles ofAccounting ............................................. 10 CIS-220 Computer Information Systems ............................................... 3 BUS-211,212 Statistics .......................................................................... 6 BUS-218 BusinessLawI ...................................................................... 4 ECON-231 Macroeconomics ................................................................ 4 ECON-232 Microeconomics ................................................................. 4 BUS-311 DecisionAnalysis .................................................................. 3 MGMT-350 Principles of Organization and Management ..................... .4 MRKT-360 Principles ofMarketing ....................................................... 4 FIN-371 Business Finance ..................................................................... 4 BUS-442 Business Seminar ................................................................... 3 MGMT-451 Administrative Policy and Strategy ..................................... 4 BUS-499 Executive Development ......................................................... 0 Marketing requirements ........................................................................ 26 MRKT-362 Marketing Research ............................................................ 4 MRKT-441 Marketing Strategy ............................................................ .4 Marketing electives ................................................................................ 8 Business electives ................................................................................ 10 Additional required cognate: *GSCI-190 Calculus for Business .......................................................... 5 *satisfies the General Education requirement in mathematics BusinessAdministration 77 Finance, Management, and Marketing Majors Curriculum Summary Proficiency requirements ..................................................................... 0-8 Other General Education requirements ............................................ 75-95 Business administration core requirements ............................................ 54 Finance, management or marketing major requirements ........................ 26 Required cognate ................................................................................... 5 Electives ......................................................................................... 12-32 Total (minimum, not including proficiency) .................................... 192 Suggested Four-Year Curriculum for the andMarketing Majors Firstyear: BEGE-171 TheChristianLife .......... 4 BEGE-172 futrotoBibleStudy ......,. 4 BUS-100 Business Briefs................. 1 COM~no Fund. Speech ................... 5 ENG-110 Eng.Comp.I .................... 5 ENG-140 Eng. Comp. IL.................. 5 nuJu-''"" Intro. to Humanities......... 5 Fo!lnd. Soc. Sci. ................ 5 GSCI-190 Cale. for Bus ................_. 5 PEF-199 P.A.C.L................•....•..•..•. 2 P.E. elective .............,.................... 1 History elective ............................ 5 Total-·-··-·--·--·-----·--· 47 <>Dur.c··;,1.., N.T. Survey.................... 4 BEGE-375 GodandHistory ............. 4 BUS-311 Decision Analysis ............, 3 FIN-371 Bus.Fmance ............ , ........ 4 MGMT-350Princ. Org. Mgmt .......... 4 MRKT-360 Prine. Mrktg .................. 4 Majorrequirements ...................... 8 Literatureelective ......................... 5 Scienceelective ............................ 5 Electives ................................,..... 5 Total·-·--·---"---·--·--· 46 Second year: ACCT-lll,212 Prine.Acct. .............. IO BEGE-273 0.T. Survey.................... 4 BUS-211,212 Statistics..................... 6 BUS-21& BusinessLawI ................. 4 CIS-220 CJ.S. .................................. 3 ECON-231 Macroeconomics ........... 4 ECON-232 Microeconomics............ 4 Electives ...................................... 15 ~----·-·-·----- ....---·-·- 50 Fourth year: BEGE-376 GodandtheChurch.•.....• 4 BUSM2 Business Seminar .............• 3 MGMT-451 4 Business electives ......................... l0 Majorrequmomeiits .........•............ 8 ...................... 4 Scienceelective ............................ 5 Social. scienceelective .................. 4 Electives ...................................... 7 ~ --·---·-·-------·49