1992-1993 Academic Catalog

68 Business Administration Marketing The marketing major prepares students for career opportunities in advertising, ma.rketing. management, marketing research and sales with retailers, . manufacturers, financial institutions and nonprofit organizations. Course requirements involve eighty quarter hours including: Business administration core requirements . . . . . . 54 BUS-100 Business Briefs ................... 1 ACCT-211,212 Principles of Accounting ....... 10 BUS-211,212 Statistics ..................... 6 BUS-218 Business Law I ................... 4 CIS-220 Computer Information Systems . . . . . . . . . 3 ECON-231 Macroeconomics ................. 4 ECON-232 Microeconomics ................. 4 BUS-311 Decision Analysis . . . . . . . . . . . . . . . . . 3 MGMT-350 Prin. of Organization & Management .. 4 MRKT-360 Principles of Marketing ............ 4 FIN-371 Financial Management of the Firm ...... 4 BUS-442 Business Seminar . . . . . . . . . . . . . . . . . 3 MGMT-451 Administrative Policy & Strategy . . . . 4 BUS-499 Executive Development . . . . . . . . . . . . . 0 Marketing requirements ................... 26 MRKT-362 Marketing Research .............. 4 MRKT-441 Marketing Strategy ............... 4 Concentration requirements . . . . . . . . . . . . . . . . . 18 Additional required cognate: *GSCI-190 Calculus for Business ............. 5 *satisfies the General Education requirement in mathematics The advertising concentration is designed to give the student a broad background in the fundamentals of advertising and allow them to begin to explore some of the more technical areas involved. Course requirements include: MRKT-365 Consumer Behavior .............. 4 MRKT-366 Principles of Advertising . . . . . . . . . . . 4 RTV-331 Broadcast Advertising & Sales ........ 4 Business or these recommended electives . . . . . . . 6 OTEC-380 Desktop Publishing ............... 3 PWRT-311 Style & Mechanics for Writers ....... 4 PWRT-315 Public Relations Writing ........... 3 RTV-223 Introduction to Photography .......... 3 Walter Hoffmann provides valuable insights gained from nearly twenty years of work experience in marketing and human resource manageme/11. The industrial marketing and sales concentration prepares students for employment in b.usiness to business marketing as well as careers m sales and sales management. Course requirements include: MRKT-361 Sales Management ............... 4 MRKT-366 Principles of Advertising . . . . . . . . . . . 4 MRKT-367 Industrial Marketing .............. 4 Business or these recommended electives . . . . . . . 6 COMM-200 Persuasive Theory ............... 5 MGMT-355 Organizational Behavior ........... 4 MGMT-452 Purchasing & Materials Management . . 4 The marketing management concentration prepares students to take positions in marketing training programs as well as graduate study in marketing. Course requirements include: MRKT-365 Consumer Behavior .............. 4 MRKT-460 Marketing Management . . . . . . . . . . . . 4 MRKT-462 International Marketing . . . . . . . . . . . . 4 Business or these recommended electives . . . . . . . 6 MRKT-366 Principles of Advertising ........... 4 MRKT-367 Industrial Marketing . . . . . . . . . . . . . . 4 MRKT-361 Sales Management ............. · . 4 MRKT-368 Nonprofit Marketing .............. 4