1992-1993 Academic Catalog

The nonprofit concentration is designed to give students an introduction to the methods of marketing in organizations that are not driven by the profit motive of most major corporations. Emphasis is placed on internal marketing as well as marketing to the external publics of nonprofits. Course requirements include: MGMT-355 Organizational Behavior ........... 4 MRKT-365 Consumer Behavior . . . . . . . . . 4 MRKT-368 Nonprofit Marketing . . . . . . . . . . . . . 4 Business or these recommended electives 6 CIS-223 Microcomputer Applications ........... 3 ECON-313 Government and Business .......... 4 POLS-161 Introduction to Public Administration 4 PWRT-315 Public Relations Writing . . . . . . . . . . 3 Finance, Management, and Marketing Majors Curriculum Summary Proficiency requirements . . . . . . . . . . . . . . . . . . 0-8 Other General Education requirements ....... 75-95 Business administration core requirements . . . . . . 54 Finance, management or marketing major req. . . . 26 Required cognate . . . . . . . . . . . . .. . . . . . . . . . . . . 5 Electives . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-32 Total (minimum, not including proficiency) . • . 192 The finance major prepares graduates for a variety of positions involving investments and financial planning. Steve Gaglio, a 1992 finance major, works as an investments specialist with North Star Bank in Rochester, New York. Business Administration 69 Fourth yeqr; BUS~44'.2 Busil'less Seminar .... ~. MGMT-451 Administrative Policy .8/. ,.tr.• t,.,,., Jiius.l11ess elective$ .•. J:Iumanities elective. .. ... . • , . Major requirements . . . . . . . . . ..• . . .. , .. Science elective . . . , . . . . . • . . . . . , , •. , Electives . . . , . . . . . . . . . . . : . , . • ·