1993-1994 Academic Catalog

The prepares students for career opportunities in advertising, marketing management, marketing research and sales with retailers, manufac– turers, financial institutions and nonprofit organiza– tions. Course requirements involve eighty quarter hours including: Business administration core requirements ............ 54 BUS-100 Business Briefs .. .... ..... ... ... .. .... ... ........ 1 ACCT-211,212 Principles of Accounting .............. 10 BUS-211,212 Statistics ..................................... 6 BUS-218 Business Law I.. ................................. 4 CIS-220 Computer Information Systems ................ 3 ECON-233 Microeconomics ............................... 4 ECON-234 Macroeconomics .............................. 4 BUS-311 Decision Analysis ............................... 3 MGMT-350 Prin. of Organization & Management .... 4 MRKT-360 Principles of Marketing ..................... 4 FIN-371 Financial Management of the Firm ........... 4 BUS-442 Business Seminar ................................ 3 MGMT-451 Administrative Policy & Strategy ......... 4 BUS-499 Executive Development ........................ 0 Marketing requirements ................................... 26 MRKT-362 Marketing Research .......................... 4 MRKT-441 Marketing Strategy .... ... ... .. ... ... ... ...... 4 Concentration requirements ............................... 18 Additional required cognate: *GSCI-190 Calculus for Business . ... .. .. . .... .. ... . .. ... 5 *satisfies the General Education requirement in mathematics. The is designed to give the student a broad background in the fundamentals of advertising and allow them to begin to explore some of the more technical areas involved. Course require– ments include: MRKT-365 Consumer Behavior . ... .. .... .. ... ... .. ...... 4 MRKT-366 Principles of Advertising .. .. ... .. ... ... ..... 4 RTV-331 Broadcast Advertising & Sales ............... 4 Business or these recommended electives.............. 6 OTEC-380 Desktop Publishing ........................... 3 PWRT-311 Style & Mechanics for Writers ............. 4 PWRT-315 Public Relations Writing .................... 5 RTV-223 Introduction to Photography . ... .. ... .. ..... .. 3 Walter Hoffmann provides valuable insights gained from nearly twenty years of work experience in marketing and human resource management. The imJlustri:[!J ll'M...... iir.... 11-~""'"" sales cortce1ritr:aucm prepares students for Pmnlf"ll'Umt:>nt in business to business marketing as and management. Course rt=>rinn•prr\Pntc ......,•...,...... u..... MRKT-361 Sales Management ............................ 4 MRKT-366 Principles of .................... 4 MRKT-367 Industrial .... .. ... .. . .. .. .... .. . . . 4 Business or these electives ............. 6 COMM-200 Persuasive .......................... 5 MGMT-355 Organizational .................... 4 MGMT-452 Purchasing .... 4 The m':ll,rllri:111h1111n llla11l82:ll'!ffiient """"u"'""'°'"<t11~o<til.nn nre:•n~re:>c students to take positions in -'--"-"'-'·.A.JL>,.~~LA.AJ•fo'., Tr~ 1 rt 1 rtn grams as well as r.... ..,,..... ""'4"'"' Course requirements include: MRKT-365 Consumer .......................... 4 MRKT-460 Marketing Mana11:emlent ...................... 4 MRKT-462 International ...................... 4 Business or these recommended .............. 6 MRKT-366 Principles of .................... 4 MRKT-367 Industrial .......................... 4 MRKT-361 Sales ............................ 4 MRKT-368 Nonprofit ........................ 4