1993-1994 Academic Catalog

The is designed to give students an introduction to the methods of marketing in organizations that are not driven by_ the profit motive of most major corporations. Emphasis is placed on internal marketing as well as marketing to the external publics of nonprofits. Course requirements include: MGMT-355 Organizational Behavior .................... 4 MRKT-365 Consumer Behavior . .... ... ...... .......... .. 4 MRKT-368 Nonprofit Marketing ......................... 4 Business or these recommended electives.... .......... 6 CIS-223 Microcomputer Applications ................... 3 ECON-313 Government and Business ................... 4 PUAD-161 Introduction to Public Administration .. ... 4 PWRT-315 Public Relations Writing .................... 5 Proficiency requirements ................................. 0-8 Other General Education requirements ............. 75-95 Business administration core requirements ............. 54 Finance, management or marketing major req ........26 Required cognate .. ..... .... ... .... ... .. .... ........ ...... ... 5 Electives ................................................. 12-32 Total not mc1ue1me on>nc:1entcvJ The finance major prepares graduates for a variety ofpositions involving investments and financial planning. Steve Gaglio, a 1992 finance major, works as an investment specialist with North Star Bank in Rochester, New York.