1994-1995 Academic Catalog

62 Business Administration l\'larketing Tl1e marketing major prepare tudent for career opportunitie .. in advcrti ing, 1narketing management, 111arketing re earch ru1d ale with retailer , n1anufac- ._ . turer . fina11cial i11 titution and nonprofit organ1za- • (1011 . Cour e requirement involve eighty quarter hours including: B11si11ess ad111i11istratio1z core require,nents ............ 54 ACCT-211,212 Principles of Accou11ting ............. 10 BUS-100 Business Prologue . ... . . ...... ........ .......... . 1 BUS-211,212 Stati tics .................. . .................. 6 BUS-218 Business Law I .. ...... .. .......... .. .......... ... 4 BUS-311 Decision Analysis ..... ..... ........ . ........... . 3 BUS-442 Busines Seminar . ....... .. .......... .. . .. ....... 3 BUS-499 Executive Development . ... ...... . .. .. ....... ... 0 CIS-220 Computer Information Systems ... .. ............ 3 ECON-233 Microeconomics ............... . .......... .. ... 4 ECON-234 Macroeconomics ... ....... ... .. . ...... .... . . .. 4 FIN-371 Financial Management of the Firm .. ...... .... 4 MGMT-350 Prin. of Organization & Management ... . 4 MRKT-360 Principles of Marketing ...................... 4 MGMT-451 Administrative Policy & Strategy ...... ... 4 Marketi11g requirer11ents ....... .. .......................... 26 MRKT-362 Marketing Research ...... .... ..... .. . . ....... 4 MRKT-461 Marketing Strategy ........................... 4 Concentration requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Additional required cognate: *GSCI-190 Calculus for Business ......................... 5 *satisfies the General Education requirement in mathematics. The advertising concentration is designed to give the student a broad background in the fundamentals of advertising and allow them to begin to explore ~ome of the more technical areas involved . Course require– ments include: MR.KT- 365 Consumer Behavior ...... . ... .... ..... .. ..... 4 MRKT-366 Principles of Advertising . ...... ..... ....... . 4 RTV-331 Broadcast Advertising & Sales ................ 4 Business or these reco111mended electives .......... ... . 6 OTEC-380 Desktop Publishing .... ........................ 3 PWRT-311 Style & Mechanics for Writers ........ . .... 4 PWRT-315 Public Relations Writing .... ....... ....... .. . 5 RTV-223 Introduction to Photography ..... . .. ....... . . .. 3 Se,uor ,narkering 111ajor Jeff Rolun lVOn second place in Adverrising Age 's TNT adverrisen1enr contest int'o/ving advertising carnpaign ideas of sports and enrerrailunent celebrities. The industrial marketing and sales concentration prepares students for employment in business to business marketing as well as careers in sales and sales management. Course requirements include: MRKT-361 Sales Management ..... .. . ..... .. .. ..... . . .... 4 MRKT-366 Principles of Advertising ..... ..... ..... ..... 4 MRKT-367 Industrial Marketing . . ..... .. .. ... . .......... 4 Business or these recomn1ended electives .... .... .... . 6 COMM-200 Persuasive Theory . ...... .... .. .. .. . .. ....... 5 MGMT-355 Organizational Behavior .................... 4 MGMT-452 Purchasing & Materials Management . .. . 4 •