1994-1995 Academic Catalog

D Business Administration 63 The marketing management concentration prepares students to take position in marketing training pro– grams as well as graduate study in marketing . Course requirements include : MRKT-365 Consumer Behavior .................. ........ 4 MRKT-460 Marketing Management ...................... 4 MRKT-462 International Marketing ........... .. ......... 4 Business or these recom,nended electives .. ............ 6 MRKT-366 Principles of Advertising .................... 4 MRKT-367 Industrial Marketing .. .. ......... .. ....... .... 4 MR.KT- 361 Sales Management . ... ... ..................... 4 MRKT-368 Nonprofit Marketing ...... ..... .............. 4 The nonprofit concentration is designed to give students an introduction to the methods of marketing in organizations that are not driven by the profit motive of I most major corporations. Emphasis is placed on internal marketing as well as marketing to the external publics of nonprofits. ; Course requirements include: MGMT-355 Organizational Behavior ............. ....... 4 MRKT-365 Consumer Behavior . . .... .. ......... ....... .. 4 MRKT-368 Nonprofit Marketing . .... . ............... ... . 4 Business or these recommended electives ............. . 6 CIS-223 Microcomputer Applications ................ .... 3 ECON-313 Government and Business .................. . 4 PUAD-161 Introduction to Public Administration ..... 4 PWRT-315 Public Relations Writing ................... .. 5 rud 111s find 1hat 1nte111slup~ pro, 1de e.J, elle111 '\i'll to <lln e.1per1 11, e. J11111or fi11m1 e 111 !JOr ltad Eder s n Pd a a jina,u 1al ,pla1111111g 1111e111 u llh John Jlan o J; Frn II ta/ en ices 111 th ;)t1111n1 r <if 1994 Finance, Management, and Marketing Majors CurriculumSummary Proficiency requirements . .. .... .. .... ... ... .. ...... .... . 0-8 Other General Education requirements ....... ..... 75-95 Busines administration core requirements .. .. ... ..... 54 Finance, management or marketing major req ...... .. 26 Required cognate ............................................ 5 Elective ......................................... .. ... .. . 12-32 Total (minim11m, not including proficiency) ....... 192 Suggested Four-Year Curriculum for the Finance, Management, and Marketing Majors First year: BEGE-171 The Christian Life ........................... . .......... 4 BEGE-172 Introduction to Bible Study ..... ...................... 4 BUS-100 Business Prologue ........................................ 1 COM-110 Fundamentals of Speech ............................... 5 ENG-110 English Composition I .................................. 5 ENG-140 English Composition II .............. .. ................. 5 HUM-140 Introduction to the Humanities ........................ 5 GSS-100 Foundations of Social Science ............ . .. .. . . . . .... . 5 GSCI-190 Calculus for Business ................................... 5 PEF-199 P.A.C.L.................................................... 2 History elective ...... .................................... ........... 5 P.E. elective ......................................................... 1 Total ......... •...•...•...•..•...•......•..........................•.. 47 Second year: ACCT-211,212 Principles of Accounting ...................... 10 BEGE-273 Old Testament Survey ............... .. ................ 4 BEGE-274 New Testament Survey ................................ 4 BUS-211,212Statistics . ..... ... . . ...................... ... .......... 6 BUS-218 Business Law I ...... .. .................................... 4 CIS-220 Computer Information Systems ......................... 3 ECON-23 3 Microeconomics ....................................... 4 ECON-234 Macroecono1nics ..... .. ...... .... . ... .................. 4 Literature elective .................................................. 5 Science elecrive ..................................................... 5 Total ................................................................. 49 Th;rcl vear: BEGE-375 God and Hi tory ........................................ 4 BEGE-376 God a11d the Church ..... .................... . . ........ 4 BUS-3 l l Dec1 ion Anal1st ....................................... 3 FIN-371 Financial Managc1nent of the Firm . .. . .............. 4 MGMT-350 Prin. of OrganiLation Managen1ent ............. 4 MRKT 360 Principles of Mar~eling ... .... . .. . .. .. . .. ...... 4 MaJor require1ncnt ......................................... . Soc 1al sL1ence elective ............................................. 4 Flccti,,es . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . . . 13 Total . . . . . . . . . . . . . . . . . . . . . . . . . •. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 f ourth vear: B -442 Bu iness ~en1inar ......................................... 3 B -499 executive De, clopn1ent ................................. 0 t\ 1 10 rr-451 ;\dn1ini strati, e Polic) ~~ traLegy .................. 4 Busi11ess elt"'Cl i, es .................................................. . l lUlll(ltlities clccli\ e ................................................. 4 Nlaju1 r1.:qt1i1·c111l-.11c •••••••.•••.•••.•••••••••••••••••••••••••••••• 12 S . l . - c1ence c ec,1,·l~ .................. ,. ................................ . l... lecti,e ................................................... 14 rrot 1 •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••