1995-1996 Academic Catalog

62 Business Administration Marketing The marketing major prepares students for career opportunities in advertising, marketing management, marketing research and sales with retailers, manufactur– ers, financial institutions, and nonprofit organizations. Course requirements involve eighty quarter hours including: Business administration core requirements ................. 54 ACCT-211,212 Principles of Accounting ..................... 10 BUS-100 Business Prologue ........................................... 1 BUS-211,212 Statistics ................................................... 6 BUS-218 Business Law I ................................................ 4 BUS-311 Decision Analysis ............................................ 3 BUS-442 Business Seminar ............................................ 3 BUS-499 Executive Development (3 quarters) ............... 0 CIS-220 Computer Information Systems ........................ 3 ECON-233Microeconomics ........................................... 4 ECON-234Macroeconomics .......................................... 4 FIN-371 Financial Management of the Firm .................. .4 MGMT-350 Prin. of Organization and Management.. .... 4 MGMT-451 Administrative Policy and Strategy ............ 4 MRKT-360 Principles of Marketing .............................. .4 Marketing requirements ................................................ 26 MRKT-363 Marketing Research .................................... 4 MRKT-461 Marketing Strategy ...................................... 4 Concentrationrequirements ........................................... 18 Additional required cognate: *GSCI-190 Calculus for Business .................................. 5 *satisfies the General Education requirement in math– ematics The advertising concentration is designed to give the student a broad background in the fundamentals of advertising and allow them to begin to explore some of the more technical areas involved. Course requirements include: MRKT-365 Consumer Behavior ..................................... 4 MRKT-366 Principles ofAdvertising ............................ .4 RTV-331 Broadcast Advertising and Sales .................... .4 Business or these recommended electives .................... 6 OTEC-380 Desktop Publishing ....................................... 3 PWRT-311 Style and Mechanics for Writers ................ .4 PWRT-315 Public Relations Writing .............................. 5 RTV-223 Introduction to Photography ........................... 3 The industrial marketing and sales concentration prepares students for employment in business to business marketing as well as careers in sales and sales manage– ment. Course requirements include: MRKT-361 Sales Management ...................................... 4 MRKT-366 Principles of Advertising ............................. 4 MRKT-367 Industrial Marketing .................................... 4 Business or these recommended electives ................... 6 COM-200 Persuasive Theory .......................................... 5 MGMT-355 Organizational Behavior ............................. 4 MGMT-452 Purchasing and Materials Management.. .... 4 Cedarville's extensive computer resources enable professors to integrate important software programs into their courses. Marketing professor Jeff Fawcett is pictured here explaining a marketing management software package.