1995-1996 Academic Catalog

Business Administration 63 The marketing management concentration prepares students to take positions in marketing training programs as well as graduate study in marketing. Course requirements include: MRKT-365 Consumer Behavior .................................... .4 MRKT-460 Marketing Management .............................. 4 MRKT-462 International Marketing ............................... 4 Business or these recommended electives .................... 6 MRKT-361 Sales Management ...................................... 4 MRKT-366 Principles of Advertising ............................. 4 MRKT-367 Industrial Marketing .................................... 4 MRKT-368 Nonprofit Marketing .................................. .4 The nonprofit concentration is designed to give students an introduction to the methods of marketing in organizations that are not driven by the profit motive of most major corporations. Emphasis is placed on internal marketing as well as marketing to the external publics of nonprofits. Course requirements include: MGMT-355 Organizational Behavior ............................. 4 MRKT-365 Consumer Behavior .................................... .4 MRKT-368 Nonprofit Marketing ................................... 4 Business or these recommended electives .................... 6 CIS-223 Microcomputer Applications ............................ 3 ECON-313 Government and Business ............................ 4 PUAD-161 Introduction to Public Administration .......... 4 PWRT-315 Public Relations Writing .............................. 5 Students find that internships provide excellent ways to gain experience. Senior finance major Chad Eder sen>ed as a junior broker at PaineWebber, Inc. in Dayton, Ohio during the s111n111er of1995. Finance, Management, and MarketingMajors Cur– riculumSummary Proficiency requirements .............................................. 0-8 Other General Education requirements .................... 75-95 Business administration core requirements .................... 54 Finance, management, or marketing major req .............. 26 Required cognate ............................................................. 5 Electives ................................................................... 12-32 Total (minimum, not including proficiency) ............ 192 A complete description of the General Education Requirements is found on page 31. Suggested Four-Year Curriculum for the Finance, Management, and Marketing Majors First year: BEGE-171 The Christian Life ...,................................................ 4 BEGE-172 Introduction to Bible Study ...................................... 4 BUS-100 Business Prologue ...................................................... 1 COM-110 Fundamentals of Speech ........................................... 5 ENG-110 English Composition I ................................................ 5 ENG-140 English Composition II .............................................. 5 HUM-140 Introduction to the Humanities ................................. 5 GSS-100 Foundations of Social Science .................................... 5 GSCI-190 Calculus for Business ................................................ 5 PEF-199 P.A.C.L........................................................................ 2 History elective ......................................................................... 5 Physical education elective ....................................................... 1 Total .................................................................;..................... ~.47 Second year: ACCT-211,212 Principles of Accounting ................................ 10 BEGE-273 Old Testament Survey ............................................ .4 BEGE-274 New Testament Survey ............................................ 4 BUS-211,212 Statistics .............................................................. 6 BUS-218 Business Law 1............................................................ 4 CIS-220 Computer Information Systems .................................... 3 ECON-233 Microeconomics ....................................................... 4 ECON-234 Macroeconomics ...................................................... 4 Literature elective ..................................................................... 5 Science elective ........................................................................ 5 Total ........,.......................................................... 0 ••••••••••••••••••••• 49 Third year: BEGE-375 God and History ....................................................... 4 BEGE-376 God and the Church ................................................. 4 BUS-311 Decision Analysis ...............................................:....... 3 FIN-371 Financial Management of the Firm ............................ .4 MGMT-350 Prin. of Organization and Management ............... .4 MRKT-360 Principles of Marketing .......................................... 4 Major requiren1ents .................................................................. 8 Social science elective .............................................................. 4 Electives .................................................................................. 13 Total ......................................................................................... 48 Fourth year: BUS-442 Business Senlinar ....................................................... 3 BUS-499 Executive Development (3 quarters) ......................... 0 MGMT-451 Administrative Policy and Strategy ....................... 4 Business electives ..................................................................... 6 Humanities elective .................................................................. 4 Major requirements ................................................................ 12 Science elective ........................................................................ 5 Electives .................................................................................. 14 Total ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••u•••••••n••u••••••••••n••48