1995-1996 Academic Catalog

MGMT-357 International Management--W 4 hours A broad perspective of management of principles as they interact in the global economy. Exporting and foreign direct investment are analyzed from the multinational perspective. Strategy, organiza– tional structure and control techniques are developed in a world environment. Prerequisite: MGMT-350 Principles of Organization and Management. MGMT-451 Administrative Policy and Strategy-A,W,Sp 4 hours A capstone to the undergraduate business program, integrating functional areas. Strategic issues faced by organizations are analyzed in a comprehensive manner. Skills in strategic analysis are developed through lectures and from diverse industries, nonprofit and quasi-public institutions. Open only to seniors in business administration. Prerequisites: ACCT-211,212 Principles of Accounting, BUS-211,212 Statistics, ECON-233 Microeconomics, ECON-234 Macroeconomics, FIN-371 Financial Management of the Firm, MGMT-350 Principles of Organization and Management, MGMT-360 Principles of Marketing. MGMT-452 Purchasing and Materials Management--A 4 hours An examination of the basic purchasing principles including the determination of price, quality and delivery times of materials. Effective management of suppliers through their selection and certification will be matched with strategic production policies such as inventory control and production scheduling. Prerequisites: ACCT-211,212 Principles of Accounting, BUS-211,212 Statistics, ECON-233 Microeconomics, ECON-234 Macroeconomics, MGMT- 350 Principles of Organization and Management. MGMT-453 Industrial Relations Management--Sp 4 hours The interplay between market forces and institutional rules which determine the employment relationship. Labor history, the effects of changing public policies, trade unions, collective bargaining are viewed from various international perspectives. Prerequisites: ACCT-211,212 Principles of Accounting, BUS-211,212 Statistics, ECON-233 Microeconomics, ECON-234 Macroeconomics, MGMT- 350 Principles of Organization and Management. Marketing MRKT-360 Principles of Marketing--A,W,Sp 4 hours Survey of the marketing function in the business environment. Product, price, promotion, and distribution as well as consumers, organizations, service, nonprofit, and international markets. MRKT-361 Sales Management--A 4 hours Principles employed in the administration and strategy of a sales force. Factors involved in the organization of the sales force: recruiting and selection, training, compensation, motivating, and controlling. Prerequisites: MGMT-350 Principles of Organization and Management, MRKT-360 Principles of Marketing. MRKT-363 Marketing Research--W 4 hours Role of market research in marketing development. Decision making in an atmosphere of uncertainty. Determination of hypoth– eses. Planning research designs: survey, observational, experimen– tal, and simulation. Execution of survey design: questionnaire construction, sample design, interviewing, tabulation, analysis, interpretation of results, and presentation. Prerequisites: MRKT- 360 Principles of Marketing, BUS-212 Statistics. MRKT-365 Consumer Behavior--A 4 hours Introduction to the psychological, sociological, cultural, and economic determinants of consumer behavior. Emphasis on exploration of various concepts and theories for the purpose of building understanding and of providing an exposure to a variety of viewpoints. Prerequisite: MRKT-360 Principles of Marketing. MRKT-366 Principles of Advertising--W 4 hours Advertising as a tool in marketing management. Decision-making relative to market analysis. Media selection, budgeting, production and layout, and measurement of effectiveness. Prerequisite: MRKT-360 Principles of Marketing or permission of instructor. MRKT-367 Industrial Marketing--Sp 4 hours A study of the industrial market sector which includes buying behavior, applied demand analysis, and segmentation techniques. Designed to provide the student with decision-making capabilities for use in the industrial setting. Prerequisite: MRKT-360 Prin– ciples of Marketing. 69 MRKT-368 Nonprofit Marketing--Sp 4 hours The course is designed to acquaint the student with skills, abilities, and attitudes necessary in order to effectively implement marketing practice in nonprofit organiz11tions. Prerequisite: MRKT-360 Principles of Marketing or permission of instructor. (alternate years) MRKT-460 Marketing Management--W 4 hours The marketing function relative to product development, promo– tion, pricing, physical distribution, and the determination of marketing objectives of the marketing system and available markets. Prerequisites: ACCT-211,212 Principles of Accounting, BUS- 211,212 Statistics, ECON-233 Microeconomics, ECON-234 Macroeconomics, MGMT-350 Principles of Organization and Management, MRKT- 360 Principles of Marketing. MRKT-461 Marketing Strategy--Sp 4 hours Computer simulation will be used to acquaint the senior marketing student in a realistic fashion to a variety of marketing situations and allow "hands-on" solutions to be implemented and tested. Prerequi– sites: ACCT-211,212 Principles of Accounting, BUS-211,212 Statistics, ECON-233 Microeconomics, ECON-234 Macro– economics. Senior standing and sixteen hours of marketing including MRKT-360 Principles of Marketing. MRKT-462 International Marketing--Sp 4 hours An intensive investigation of the problems, regulations, and challenges facing U.S. manufacturers seeldng to expand their markets to countries abroad. Prerequisites: ACCT-211,212 Principles of Accounting, BUS-211,212 Statistics, ECON-233 Microeconomics, ECON-234 Macroeconomics, MRKT-360 Principles of Marketing.