1995-1996 Academic Catalog
72 Communication Arts Broadcasting Broadcasting is offered as an interdisciplinary major in the department. The combination of courses is designed to reflect the broad areas of knowledge necessary for those pursuing careers in mass communications. The major is paraprofessional in nature and attempts to produce a balance between the practical and theoretical aspects of broadcasting. Cedarville graduates have excelled in broadcasting and related careers. Course requirements involve seventy quarter hours including forty quarter hours of core courses and thirty quarter hours in an area of specialization or electives approved by the department chairman. Internships, though strongly recommended, are dependent upon availability and placement. Broadcasting core requirements ................................. 40 COM-331 Communication in the Information Age ......... 3 RTV-101 Introduction to Broadcasting ........................... 3 RTV-102 Audio Control Techniques .............................. 2 RTV-103 Broadcast Program Production ...................... .4 RTV-104 Broadcast Announcing .................................... 4 RTV-201 Academic Research ......................................... 2 RTV-212 Writing for the Electronic Media .................... 3 RTV-301 Broadcast Research Systems .......................... 3 RTV-341 Issues and Ethics in Electronic Media ............ 3 RTV-401 Mass Media Law and Regulation .................. .4 RTV-402 Seminar in Religious Broadcasting ................. 3 RTV-482 Senior Project I Broadcasting ......................... 3 RTV-483 Senior Project II Broadcasting ........................ 3 The breadth ofthe broadcasting curriculum prepares graduates to work in a variety ofmedia-relatedfields. 1993 graduate Scott Mills, pictured here with Christian vocalist Steve Green, works as a national radio promoter with Sparrow Records in Nashville, Tennessee. Students gain valuable practical insights from broadcasting professionals who regularly visit the classroom. Mark Herbst, a 1985 graduate with WHIO-WHKO in Dayton, Ohio, is pictured here lecturing on broadcast sales. Specializations, selected by the end of the sophomore year, include: Broadcast management/sales Broadcast production Video media production Broadcast management/sales prepares students for the business aspects of broadcasting by utilizing additional coursework in broadcasting and business administration. Course requirements include: Broadcast management/sales requirements ................. 30 COM-323 Organizational Communication ..................... 3 COM-406 Leadership ..................................................... 4 MGMT-350 Prin. of Organization and Management ...... 4 MRKT-360 Principles of Marketing ............................... 4 RTV-260 Broadcast Clinic (minimum) ........................... 2 RTV-331 Broadcast Advertising and Sales .................... .4 RTV-361 Advanced Broadcast Clinic (minimum) .......... 2 RTV-431 Broadcast Management ................................... 3 Electives (approved by advisor) ..................................... 4
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