1996-1997 Academic Catalog

s Administration Marketing The marketing major prepares students for career opportunities in advertising, marketing management, marketing research and sales with retailers, manufactur– ers, financial institutions, and nonprofit organizations. Course requirements involve 80 quarter hours including: Business administration core requirements ................. 54 ACCT-211,212 Principles ofAccounting ..................... 10 BUS-100 Business Prologue ........................................... 1 BUS-211,212 Statistics ................................................... 6 BUS-218 Business Law I ................................................ 4 BUS-311 Decision Analysis ............................................ 3 BUS-399 Professional Development (3 quarters) ........... 0 BUS-442 Business Seminar ............................................ 3 BUS-499 Executive Development (3 quaiiers) ............... 0 CIS-220 Computer Information Systems ........................ 3 ECON-233 Microeconomics ........................................... 4 ECON-234 Macroeconomics .......................................... 4 FIN-371 Financial Management of the Finn .................. 4 MGMT-350 Prin. of Organization and Management ..... 4 MGMT-451 Administrative Policy and Strategy ............ 4 MRKT-360 Principles ofMarketing ............................... 4 Marketing requirements ............................................... 26 MRKT-363 Marketing Research .................................... 4 MRKT-461 Marketing Strategy ..................................... 4 Concentration requirements .......................................... 18 Additional required cognate: *GSCI-190 Calculus for Business .................................. 5 *satisfies mathematics General Education Requirement -"--·-_J . The advertising concentration is designed to give students a broad background in the fundamentals of advertising and allow them to explore some of the technical areas involved. Course requirements include: MRKT-365 Consumer Behavior ..................................... 4 MRKT-366 Principles ofAdve1iising ............................. 4 RTV-331 Broadcast Advertising and Sales .................... 4 Electives(selectedfrom): ................................................ 6 OTEC-380 Desktop Publishing .................................... 3 PWRT-311 Style and Mechanics for Writers ............... 4 PWRT-315 Public Relations Writing ........................... 5 RTV-223 Introduction to Photography ......................... 3 The industrial marketing and sales concentration prepares students for employment in business to business marketing as well as careers in sales and sales manage– ment. Course requirements include: MRKT-361 Sales Management ...................................... 4 MRKT-366 Principles ofAdvertising ............................. 4 MRKT-367 Industrial Marketing ................................... 4 Electives(selectedfrom): ................................................ 6 COM-200 Persuasive Theory ....................................... 5 MGMT-355 Organizational Behavior .......................... 4 MGMT-452 Purchasing and Materials Management .. .4 Pmfessor (Mr.) Sham11 Johnso11, chairman ofthe Business Department, serves as editor of Biblical Integration in Business, the pmfessionaljoumalfor Christians in business.