1996-1997 Academic Catalog

Students.find that intemsliips provide excellent ways to gain experience. Finance and marketing major, John Ferguson, intemed at the Chicago Board ofTrade. The marketing management concentration prepares students to take positions in marketing training programs as well as graduate study in marketing. Course requirements include: MRKT-365 Consumer Behavior ..................................... 4 MRKT-460 Marketing Management .............................. 4 MRKT-462 International Marketing .............................. 4 Electives(selectedfrom): ................................................ 6 MRKT-3 61 Sales Management .................................... 4 MRKT-366 Principles ofAdvertising ........................... 4 MRKT-367 Industrial Marketing ................................. 4 MRKT-368 Nonprofit Marketing ................................. 4 The nonprofit concentration is designed to give students an introduction to the methods ofmarketing in organizations that are not driven by the profit motive of most major corporations. Emphasis is placed on internal marketing as well as marketing to the external publics of nonprofits. Course requirements include: MGMT-355 Organizational Behavior ............................ 4 MRKT-3 65 Consumer Behavior ..................................... 4 MRKT-368 Nonprofit Marketing ................................... 4 Electives (selected from): ................................................ 6 CIS-223 Microcomputer Applications .......................... 3 ECON-313 Government and Business .......................... 4 PUAD-361 Public Administration ................................ 4 PWRT-315 Public Relations Writing ........................... 5 Finance, Management, and MarketingMajors CurriculumSummary Proficiencyrequirements ............................................. 0-8 Other Genera!Education Requirements .................. 75-95 Business administration core requirements ................... 54 Finance, management, or marketing major req............. 26 Required cognate ............................................................. 5 Electives .................................................................. 12-32 Total (minimum, not including proficiency) ............ 192 A complete description of the General Education Requirements is found on page 28. Suggested Four-Year Curriculum for the Finance, Management, and Marketing Majors First year: BEGE-171 The Christian Life ............................................... 4 BEGE-172 hlt:roduction to Bible Study ................................. 4 BUS-100 Business Prologue .................................................. I COM-110 Fundamentals of Speech ....................................... 5 ENG-110 English Composition I ........................................... 5 ENG-140 English Composition ll .......................................... 5 HUM-140 Introduction to the Humanities ............................ 5 GSS-100 Foundations of Social Science ............................... 5 GSCI-190 Calculus for Business ........................................... 5 PEF-199 P.A.C.L................................................................... 2 History elective .................................................................... 5 Physical education elective .................................................. 1 Total ..................................................................................... 47 Second year: ACCT-Zl l ,212 Principles of Accounting ............................ 10 BEGE-273 Old Testament Survey ......................................... 4 BEGE-274 New Testament Survey ....................................... 4 BUS-211,212 Statistics .......................................................... 6 BUS-218 Business Law I ....................................................... 4 CIS-220 Computer Inf01111ation Systems ............................... 3 ECON-233 Microeconomics .................................................. 4 ECON-234 Macroeconomics ................................................. 4 Biology elective .................................................................... 5 Literature elective ................................................................ 5 Total ............................................................ ~ ........... t••············ 49 Third year: BEGE-375 God and History .................................................. 4 BEGE-376 God and the Church ............................................ 4 BUS-311 Decision Analysis .................................................. 3 BUS-399 Professional Development (3 quarters) ................. 0 FIN-371 Financial Management of the Firm ......................... 4 MGMT-350 Prin. of Organization and Management ............ 4 MRKT-360 Principles of Marketing ..................................... 4 Major requirements .............................................................. 8 Social science elective ......................................................... 4 Electives ............................................................................. 13 Total···················································································~· 48 Fourth year: BUS-442 Business Seminar ................................................... 3 BUS-499 Executive Development (3 quarters) ..................... 0 MGMT-451 Administrative Policy and Strategy .................. 4 Business electives ................................................................ 6 Humanities elective ............................................................. 4 Major requiren1ents ............................................................ 12 Science elective .................................................................... 5 Electives ............................................................................. 14 Total •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••e••••••••••••• 48