1997-1998 Academic Catalog

Marketing The marketing major prepares students for career opportunities in advertising, marketing management, marketing research and sales with retailers, manufactur– ers, financial institutions, and nonprofit organizations. Course requirements involve 80 quarter hours including: Business administration core requirements ................. 54 ACCT-211,212 Principles of Accounting ..................... 10 BUS-100 Business Prologue ........................................... 1 BUS-211,212 Statistics ................................................... 6 BUS-218 Business Law I ................................................ 4 BUS-311 Decision Analysis ........................................... 3 BUS-399 Professional Development (3 quarters) ........... 0 BUS-442 Business Seminar ............................................ 3 BUS-499 Executive Development (3 quarters) ............... 0 CIS-220 Computer Information Systems ........................ 3 ECON-233 Microeconomics ........................................... 4 ECON-234 Macroeconomics .......................................... 4 FIN-371 Financial Management of the Firm .................. 4 MGMT-350 Prin. of Organization and Management ..... 4 MGMT-451 Administrative Policy and Strategy ............ 4 MRKT-360 Principles of Marketing ............................... 4 Marketing requirements ............................................... 26 MRKT-363 Marketing Research .................................... 4 MRKT-461 Marketing Strategy ..................................... 4 Concentration requirements .......................................... 18 Additional required cognate: *GSCI-190 Calculus for Business .................................. 5 *satisfies mathematics General Education Requirement The advertising concentration is designed to give students a broad background in the fundamentals of advertising and allow them to explore some of the technical areas involved. Course requirements include: MRKT-365 Consumer Behavior ..................................... 4 MRKT-366 Principles of Advertising ............................. 4 RTV-331 Broadcast Advertising and Sales .................... 4 Business or these recommended electives ........................ 6 OTEC-200 Desktop Publishing .................................... 3 PWRT-311 Style and Mechanics for Writers ............... 4 PWRT-315 Public Relations Writing ........................... 5 RTV-223 Introduction to Photography ......................... 3 The industrial marketing and sales concentration prepares students for employment in business to business marketing as well as careers in sales and sales manage– ment. Course requirements include: MRKT-361 Sales Management ...................................... 4 MRKT-366 Principles of Advertising ............................. 4 MRKT-367 Industrial Marketing ................................... 4 Business or these recommended electives ........................ 6 COM-200 Persuasive Theory ....................................... 5 MGMT-355 Organizational Behavior .......................... 4 MGMT-452 Purchasing and Materials Management ... 4 Professor (Mr.) Sharon Joh11so11 serves as editor o,{Biblical Integration in Business, the pr()fessional joumalfor Christians in business.