1997-1998 Academic Catalog

Business Administration 75 Management MGMT-350 Principles of Organization and Management- A,W,Sp 4 hours An examination of the policies, principles, practices, and problems involved in the organization and management of business concerns. MGMT-351 Small Business Management-Sp 4 hours A course dealing with the program involved in establishing and managing a small business. Financial organization, services, and problems are analyzed. Prerequisite: ACCT-212 Principles of Accounting; MGMT-350 Principles of Organization and Manage– ment; MRKT-360 Principles of Marketing. MGMT-352 Production and Operations Management-Sp 4 hom·s Introduction to the concepts, methodologies, and application of production and operations management. Designed to develop problem-solving and decision-maldng skills for application in the operations and production areas of the firms. Designed to develop an appreciation for the interaction of operations management with the management systems of organization. Prerequisite: ACCT-212 Principles of Accounting; BUS-212 Statistics; MGMT-350 Prin– ciples of Organization and Management. MGMT-353 Human Resources Management-A,Sp 4 hours An analysis of the principal functions, processes, and problems involved in the management of personnel policies; selection, training, promotion, compensation, and discharge of personnel; labor turnover, safety, health, and recreation. Prerequisite: MGMT-350 Principles of Management or permission of instructor. MGMT-354 Management Science-A 4 hours An introduction to linear programming, transportation and assignment problems, network flow problems, and inventory systems. The linear programming, transportation and assignment, network flow, and inventory models are solved and their use demonstrated by various applications. Prerequisite: BUS-212 Statistics. (even years) MGMT-355 Organizational Behavior-A,W 4 hours A study of the impact of human behavior within and upon the organizational structure. Emphasis is given to behavior as it relates to employment, absenteeism, employee turnover, productivity, human performance, and management. Prerequisite: MGMT-350 Principles of Organization and Management or permission of instructor. MGMT-357 International Management-W 4 hours A broad perspective of principles of management as they interact in the global economy. Exporting and foreign direct investment are analyzed from the multinational perspective. Strategy, organiza– tional structure, and control techniques are developed in a world environment. Prerequisite: MGMT-350 Principles of Organization and Management. MGMT-451 Administrative Policy and Strategy-A,W,Sp 4 hours A capstone to the undergraduate business program, integrating functional areas. Strategic issues faced by organizations are analyzed in a comprehensive manner. Skills in strategic analysis are developed through lectures and from diverse industries, nonprofit and quasi-public institutions. Open only to seniors in business administration. Capstone course. Prerequisite: FIN-371 Financial Management of the Firm; MGMT-350 Principles of Organization and Management; MGMT-360 Principles of Marketing. MGMT-452 Purchasing and Materials Management-A 4 hours An examination of the basic purchasing principles including the determination of price, quality, and delivery times of materials. Effective management of suppliers through their selection and certification will be matched with strategic production policies such as inventory control and production scheduling. Prerequisite: BUS- 212 Statistics II; MGMT-350 Principles of Organization and Management. MGMT.453 Industrial Relations Management-Sp 4 hours The interplay between market forces and institutional rules that determine the employment relationship. Labor history, the effects of changing public policies, trade unions, and collective bargaining are viewed from various international perspectives. Prerequisite: MGMT-350 Principles of Organization and Management. Marketing MRKT-360 Principles of Marketing-A,W,Sp 4 hours Survey of the marketing function in the business environment. Product, price, promotion, and distribution as well as consumers, organizations, service, nonprofit, and international markets. Prerequisite: junior status or permission of instructor. MRKT-361 Sales Management-W 4 hours Principles employed in the administration and strategy of a sales force. Factors involved in the organization of the sales force: recruiting and selection, training, compensation, motivating, and controlling. Prerequisite: MGMT-350 Principles of Organization and Management; MRKT-360 Principles of Marketing. MRKT-363 Marketing Research-W 4 hours Role of market research in marketing development. Decision making in an atmosphere of uncertainty. Determination of hypoth– eses. Planning research designs: survey, observational, experimen– tal, and simulation. Execution of survey design: questionnaire construction, sample design, interviewing, tabulation, analysis, interpretation of results, and presentation. Prerequisite: MRKT-360 Principles of Marketing; BUS-212 Statistics II. MRKT-365 Consumer Behavior-A 4 hours Introduction to the psychological, sociological, cultural, and economic determinants of consumer behavior. Emphasis on exploration of various concepts and theories for the purpose of building understanding and providing an exposure to a variety of viewpoints. Prerequisite: MRKT-360 Principles of Marketing. MRKT-366 Principles of Advertising-Sp 4 hours Advertising as a tool in marketing management. Decision making relative to market analysis. Media selection, budgeting, production and layout, and measurement of effectiveness. Prerequisite: MRKT-360 Principles of Marketing or permission of instructor. MRKT-367 Industrial Marketing-Sp 4 hours A study of the industrial market sector which includes buying behavior, applied demand analysis, and segmentation techniques. Designed to provide the student with decision-making capabilities for use in the industrial setting. Prerequisite: MRKT-360 Principles of Marketing. MRKT-368 Nonprnfit Marketing-Sp 4 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-360 Principles of Marketing or permission of instructor. (alternate years) MRKT-460 Mm·keting Management-W 4 hours The marketing function relative to product development, promo– tion, pricing, physical distribution, and the determination of marketing objectives of the marketing system and available markets. Prerequisite: MGMT-350 Principles of Organization and Manage– ment; MRKT-360 Principles of Marketing. MRKT-461 Marketing Strategy-Sp 4 hours Computer simulation will be used to acquaint the senior marketing student in a realistic fashion to a variety of marketing situations and allow "hands-on" solutions to be implemented and tested. Prerequi– site: senior status and sixteen hours of marketing including MRKT- 360 Principles of Marketing. MRKT-462 International Marketing-Sp 4 hours An intensive investigation of the problems, regulations, and challenges facing U.S. manufacturers seeking to expand their markets to countries abroad. Prerequisite: MRKT-360 Principles of Marketing.