1998-1999 Academic Catalog

Marketing The marketing major prepares students for career opportu– nities in advertising, marketing management, marketing research and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 80 quarter hours including: Business administration core requirements ......................... 54 ACCT-21 l,212Principles ofAccounting I, II ......................... 10 BUS-100 Business Prologue .................................................... I BUS-211,212Statisticsl,II ....................................................... 6 BUS-218BusinessLawl .......................................................... 4 BUS-299 Personal Development (3 quarters) ........................... O BUS-311 Decision Analysis ..................................................... 3 BUS-399 Professional Development (3 quarters) ..................... O BUS~442BusinessSeminar ...................................................... 3 BUS-499ExecutiveDevelopment(3quarters) .......................... 0 MIS-220 ComputerInformation Systems ................................. 3 ECON-233Microeconornics ...................................................... 4 ECON-234Macroeconornics .................................................... 4 FIN-371 Financial Management of the Firm ............................. 4 MGMT-350 Principles ofOrganization and Management ........ 4 MGMT-451 Administrative Policy and Strategy ...................... 4 MRKT-360PrinciplesofMarketing ......................................... 4 . Marketing requirements ....................................................... 26 MRKT-363MarketingResearch .............................................. 4 MRKT-461 Marketing Strategy ................................................ 4 Concentration requirements .. .. ..... .. .. .. .. ... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 18 Additional required cognate: *GSCI-190CalculusforBusiness ............................................. 5 *satisfies mathematics General Education Requirement The advertising concentration is designed to give students a broad background in the fundamentals of advertising and allow them to explore some ofthe technical areas involved. Course requirements include: MRKT-365ConsumerBehavior ............................................... 4 MRKT-366 Principles ofAdvertising ....................................... 4 OSYS-200DesktopPublishing ................................................. 3 Marketing or these recommended electives: ............................ 7 PWRT-311 Style and Mechanics for Writers ....................... 4 RTV-331 Broadcast Advertising and Sales .......................... 4 The industrial marketing and sales concentration prepares students for employment in business to business marketing as well as careers in sales and sales management. Course requirements include: MGMT-352 Production and Operations Management ............ 4 MRKT-361 Sales Management ................................................ 4 MRKT-367Industria1Marketing .............................................. 4 Marketing or these recommended electives: ............................ 6 COM-200 Persuasive Theory ............................................... 5 MGMT-452 Purchasing and Materials Management ........... 4 Cedan 1 ille's extensive computer resources enable to integrate i111porta;1t soff\Vare programs fnto their courses. Marketing professor J~ff Fawcett explains a marketing management soff\Vare package to a business student.