2000-2001 Academic Catalog

64 Business Administration Marketing The marketing major prepares students for career opportu– nities in advertising, marketing management, marketing research and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 82 quarter hours including: Business administration core requirements ......................... 56 ACCT-211,212 Principles ofAccounting I, II ......................... 10 BUS- I00 Business Prologue .................................................... 1 BUS-211,212Statisticsl,II ....................................................... 6 BUS-218BusinessLawI .......................................................... 4 BUS-299 Personal Development (3 quarters) ........................... 0 BUS-311 DecisionAnalysis ..................................................... 3 BUS-399Professiona1Development(3 quarters) ..................... 0 BUS-442 Business Ethics and Social Responsibility ............... 3 BUS-499ExecutiveDevelopment(3 quarters) .......................... 0 ECON-233Microeconomics ..................................................... 4 ECON-234Macroeconomics .................................................... 4 FIN-371 FinancialManagementoftheFirm ............................. 4 MGMT-350 Principles ofOrganization andManagement ........ 4 MGMT-451 Administrative Policy and Strategy ...................... 4 MIS-120 Software Tools .......................................................... 2 MIS-220 Computer Information Systems ................................. 3 MRKT-360PrinciplesofMarketing ......................................... 4 Marketing requirements ....................................................... 26 MarketingCore (12) MRKT-363MarketingResearch .............................................. 4 MRKT-365BuyerBehavior ...................................................... 4 MRKT-461 Marketing Strategy ................................................ 4 Electives (14 hours selected from) MRKT-361 SalesManagement ............................................. 4 MRKT-366PromotionStrategy ............................................ 4 MRKT-367 Business to Business Marketing ....................... 4 MRKT-368NonprofitMarketing .......................................... 4 MRKT-462 InternationalMarketing ...................................... 4 Professional Elective ............................................................. 24 (any 300 or 400 level business course not otherwise required for the Marketing major) Additional required cognate: *GMTH-190Calculus for Business .......................................... 5 *satisfies mathematics General Education Requirement Finance andMarketingMajors CurriculumSummary Proficiencyrequirements ...................................................... 0-8 Other General EducationRequirements ............................. 75-95 Business administration core requirements ........................... 56 Finance ormarketingmajorrequirements ............................... 26 Required cognate ..................................................................... 5 Electives ............................................................................. 12-32 Total(minimum,notincludingproficiency) ....................... 192 A complete description ofthe General Education Requirements is found on page 30. Suggested Four-Year Curriculum for the Finance and Marketing Majors Firstvear: BEGE-171 The Christian Life .................................................... 4 BEGE-172 Introduction to Bible Study ..................................... 4 BUS- I 00 Business Prologue ....................................................... 1 COM-110 Fundamentals of Speech ........................................... 5 ENG-110 English Composition I ............................................... 5 ENG-140 English Composition II .............................................. 5 HUM-140 Introduction to the Hmnanities ................................ 5 GMTH-190 Calculus for Business ............................................ 5 GSS-100 Foundations ofSocial Science ..................................... 5 MIS-120 Software Tools ............................................................ 2 PEF-199 P.A.C.L....................................................................... 2 Hist01y elective ......................................................................... 5 Physical education elective ....................................................... 1 Total .................................................................................,....... 49 Second vear: ACCT-211,212 Principles ofAccounting I,II .......................... 10 BEGE-273 Old Testament Survey ............................................. 4 BEGE-274 New Testament Survey ........................................... 4 BUS-211,212 Statistics I,II ........................................................ 6 BUS-218 Business Law I ........................................................... 4 BUS-299 Personal Development (3 quarters) ............................ 0 MIS-220 Computer Information Systems ................................. 3 ECON-233 Microecono1nics ...................................................... 4 ECON-234 Macroeconomics ..................................................... 4 Biology elective ......................................................................... 5 Literahire elective ...................................................................... 5 Total ......................................................................................... 49 Third year: BEGE-375 God and History ...................................................... 4 BEGE-376 God and the Church ................................................. 4 BUS-311 Decision Analysis ....................................................... 3 BUS-399 Professional Development (3 quarters) ...................... 0 FIN-371 Financial Management of the Firm .............................. 4 MGMT-350 Principles of Organization and Management........ 4 MRKT-360 Principles of Marketing ......................................... 4 Major requirements ................................................................... 8 Social science/global awareness elective .................................... 4 Electives .................................................................................. 12 Total ......................................................................................... 47 Fourth year: BUS-442 Business Seminar ........................................................ 3 BUS-499 Executive Development (3 quarters) .......................... 0 MGMT-451 Administrative Policy and Strategy ...................... 4 Humanities elective ................................................................... 4 Major requirements ................................................................. 18 Physical science elective ........................................................... 5 Electives .................................................................................. 13 Total ......................................................................................... 47