2001-2002 Academic Catalog

Marketing The marketing major prepares students for career opportu– nities in advertising, marketing management, marketing research and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 82 quarter hours including: Business administration core requirements ......................... 56 ACCT-211,212 Principles ofAccounting I, II ......................... 10 BUS-100 Business Prologue .................................................... 1 BUS-211,212Statisticsl,II ....................................................... 6 BUS-218BusinessLawl .......................................................... 4 BUS-299 Personal Development (3 quarters) ........................... 0 BUS-311 DecisionAnalysis ..................................................... 3 BUS-399 Professional Development (3 quarters) ..................... 0 BUS-442 Business Ethics and Social Responsibility ............... 3 BUS-499 Executive Development (3 quarters) .......................... 0 ECON-233 Microeconomics ..................................................... 4 ECON-234Macroeconomics .................................................... 4 FIN-371 Financial ManagementoftheFinn ............................. 4 MGMT-350 Principles ofOrganization andManagement ........ 4 MGMT-451 Administrative Policy and Strategy ...................... 4 MIS-120 Software Tools .......................................................... 2 MIS-220 Computer Infonnation Systems ................................. 3 MRKT-360 Principles ofMarketing ......................................... 4 Marketing requirements ....................................................... 26 MarketingCore(12) MRKT-363 MarketingResearch .............................................. 4 MRKT-365BuyerBehavior ...................................................... 4 MRKT-461 Marketing Strategy ................................................ 4 Electives (14 from the following list) MRKT-361 Sales Management ................................................ 4 MRKT-366PromotionStrategy ................................................ 4 MRKT-367 Business to Business Marketing ........................... 4 MRKT-369 Services Marketing ................................................ 4 MRKT-368NonprofitMarketing ............................................. 4 MRKT-462Internationa1Marketing ......................................... 4 Professional elective ............................................................. 2-4 (any 300 or 400 level business course not otherwise required for the Marketing major) Additional required cognate: *GMTH-190 Calculus for Business .......................................... 5 *satisfies mathematics General Education Requirement Cedarville 's ex/e11sive co111p11/er resources e11ab/e b11si11ess projessors lo i11/egrnle impor/a11t so/iware pmgrnms i11/o their courses. Finance andMarketingMajors CurriculumSummary Proficiency requirements ...................................................... 0-8 Other General Education Requirements ............................. 75-95 Business administration core requirements ........................... 56 Finance or marketing major requirements ............................... 26 Required cognate ..................................................................... 5 Electives ............................................................................. 12-32 Total (minimum, notincludingproficiency) ....................... 192 A complete description ofthe General Educatio11 Req11ire111e11ts is.found 011 page 30. Fi1~~t year: Suggested Four-Year Curriculum for the Finance and Marketing Majors BEGE-171 The Christian Life .................................................... 4 BEGE-172 Introduction to Bible Study ..................................... 4 BUS-100 Business Prologue ....................................................... 1 COM-110 Fundamentals of Speech ........................................... 5 ENG-110 English Composition I ,.............................................. 5 ENG-140 English Composition II .............................................. 5 HUM-140 Introduction to the Humanities ................................ 5 GMTH-190 Calculus for Business ............................................ 5 GSS-100 Foundations ofSocial Science ..................................... 5 MIS-120 Software Tools ............................................................ 2 PEF-199 P.A.C.L....................................................................... 2 History elective ......................................................................... 5 Physical education elective ....................................................... 1 Total ......................................................................................... 49 Second vear: ACCT-211,212 Principles of Accounting I,II .......................... 10 BEGE-273 Old Testament Survey ............................................. 4 BEGE-274 New Testament Survey ........................................... 4 BUS-211,212 Statistics I,II ........................................................ 6 BUS-218 Business Law I ........................................................... 4 BUS-299 Personal Development (3 quarters) ..........:................. 0 MIS-220 Computer Information Systems ................................. 3 ECON-233 Microeconomics ...................................................... 4 ECON-234 Macroeconon1ics ..................................................... 4 Biology elective ......................................................................... 5 Literature elective ...................................................................... 5 Total ......................................................................................... 49 Thirdvear: BEGE-375 God and History ...................................................... 4 BEGE-376 God and the Church ................................................. 4 BUS-311 Decision Analysis ....................................................... 3 BUS-399 Professional Development (3 quarters) ...................... 0 FIN-371 Financial Management of the Firm .............................. 4 MGMT-350 Principles of Organization and Management.. ...... 4 MRKT-360 Principles of Marketing ......................................... 4 Major requirements ................................................................... 8 Socialscience/global awareness elective .................................... 4 Electives ...........................................................,...................... 12 Total ......................................................................................... 47 Fourth vear: BUS-442 Business Seminar ........................................................ 3 BUS-499 Executive Development (3 quarters) .......................... 0 MGMT-451 Administrative Policy and Strategy ...................... 4 Humanities elective ................................................................... 4 Major requiren1ents ................................................................. 18 Physical science elective ........................................................... 5 Electives .................................................................................. 13 Total ......................................................................................... 47