2001-2002 Academic Catalog

School of Social Sciences and Professional Studies 69 MIS-221 FORTRAN Programming 4 hours Problem solving is emphasized; algorithms and techniques useful in practical business and scientific application are introduced in programming arithmetic, logic, and data handling functions. MIS-222 Structured Programming-A 4 hours Structured programming concepts are developed through program– ming assignments in a high level language. The program development proces~, top down design, stepwise refinement, as well as the analysis of algorithms and data structures will be used to develop sound problem-solving techniques. Intended to be the first program– ming course for MIS majors. (Fee: $10) MIS-223 Microcomputer Applications-A 3 hours A study of the use of electronic spreadsheet and database manage– ment software in business applications. MIS-226 Modern Programming Tools-W 4 hours A study of ?ata structures and advanced software products currently available on CedarNet, which make effective use of those data strnctures. The student will study concepts and acquire tools needed for later software development courses. Tools may include V:isual Basic, application and code generators, and 4 GLs. Prerequi– site: MIS-222 Structured Programming. (Fee: $10) MIS-325 COBOL Programming-Sp 4 hours Introduces the .basic pr?gram shucture ofa high level programming language as b~smess-onented prow·ams are prepared and executed. Advanced topics are developed with stress upon more efficient pr?gramming t~~hniques, documentation, and shuctured program– mmg. Prerequ1S1te: MIS-222 Structured Programming. (Fee: $10) MIS-326 Systems Analysis-A 4 hours Provides ~n understanding. of the duties of the systems analyst together wi~h an understandn~g of the specific methods and techniques for cond~ctmg a sys.terns project. from its preliminary investigation through its systems 11nplementat1on and evaluation. Prerequisite: MIS-222 Structured Programming or permission ofinstructor. MIS-327 Systems Design-W 4 hours Adva~ced study of strnctured systems development. Emphasis on strategies ~nd tec~mques of sh1Jc!"Ured analysis and strnctured design for producmg 101pcal met~odolog1es for dealing with complexity in the development of mformat10n systems. Prerequisite: MIS-326 Systems Analysis. MIS-328 Database Development-Sp 4 hours In~roduction t? application program development in a database environment w~th an emphasis on loading, modifying, and queiying the database usmg a host language (COBOL). Discussion and application of data strnctures, indexed and direct file organizations and models ofdata including hierarchical, network, and relational. ' Prerequisite: MIS-226 Modern Programming Tools. (Fee: $10) MIS-329 Operating Systems Software Concepts 4 hours A sun:ey of technic~l to~ics related to computer systems with emphasis on the relat10nsh1ps between hardware architecture systems software, and applications software. ' MIS-330 Data Structures 4 hours A variety of ?ata tyi:es and shuctures such as arrays, sets, records, stack queues, linked lists, trees and graphs will be discussed and dem~nstJ_-ated through i:rogranuni~g exercises in a high level language. Apphcat~~ns to searchmg and sortmg algorithms will be investigated. Prereq111s1te: MIS-222 Structured Programming. (Fee: $10) MIS-340 Data Co~nmunications and Networking-W 4 hours A study of the basic concepts of data and voice communications and curr~nt ne~orki1_lg technolo~y. f?isc~1ssion of physical-layer considerat10ns, higher-la~er 1mphc~hons, and network operating systems. Th~ coi:cepts will b.e applied through a hands-on project of network design, 1mplementahon, and documentation. Prerequisite: any computer course other than MIS-100. MIS-420 Programming Languages-Sp 4 hours Advanced programming concepts using one or more structured languages (selected from Pascal, ADA, Modula 2, C). Theories of program ?esign and i~p.lementation. Some discussion ofcompiler construction. Prereqws1te: MIS-222 Structured Programming. (Fee: $10) MIS-421 Software Development-W 3 hours Applicatio1.1 of computer pro~ramming and system development concepts, pnncip.les and practices to a comprehensive system development ~roJect. A team approach is used to analyze, design, and document realistic system~ ofmodera!e complexity. Use of project management me!hods, project scheduling and control techniques, ~ormal presentat10ns, and group dynamics in the solution of informa– tion systems pro?~ems. Development of database to support the system. Pr~1:equ1s1te: MIS-328 Datab~se Development. Prerequisite or Corequ1s1te: MIS-327 Systems Design. Marketing MRKT-360 Principles ofMarketing-W,Sp 4 hours Survey of the marketing function in the business environment· product, price, promotion, and distribution as well as consume~s o~·ga~iza.tions, service, no~pr?fit, and international markets. Prer~qui­ s1te:1umor status orpenmsswn ofinstructor. MRKT-361 Sales Management-W 4 hours Principles employed in the administration and strategy of a sales force. Factors involved in the organization of the sales force: recruiting and selection, training, compensation motivating and conti·olling. Prerequisite: MGMT-350 Principl~s ofOrgani;ation and Management; MRKT-360 Principles ofMarketing. MRKT-363 Marketing Research-W 4 hours .Role ofmarket research in marketing development. Decision making 111 an atmosphere of uncertainty. Determination of hypotheses. P.lannin.g research ~esigns: survey, observational, experimental, and simulation. Execut10n ofsurvey design: questionnaire constrnction sample design, interv.iewing, tabulation, analysis, interpretation of' results, and presentation. Prerequisite: MRKT-360 Principles of Marketing; BUS-212 Statistics JI. MRKT-365 Buyer Behavior-A 4 hours Introdu?tion to t~e psychological, sociological, cultural, and e.conomic ?etermmants of consumer behavior. Emphasis on explora– tion ofvan?us concepts. a~d theories for the purpose of building understa~~mg and providmg an exposure to a variety of viewpoints. Prerequ1s1te: MRKT-360 Principles ofMarketing. MRKT-366 Promotion Strategy-A 4 hours Ad".'ertising as a tool in marketing management. Decision making relative to market analysis. Media selection, budgeting, production and layout, and measurement of effectiveness. Prerequisite: MRKT- 360 Principles ofMarketing or permission ofinstructor. MRKT-367 Business to Business Marketing-S 4 hours A s~dy of th~ industrial marke~ sector which includes buying beh~v10r, applied.demand analysis, and segmentation techniques. Des~gned ~o prov.1de th~ student with decision-making capabilities for use m the mdustnal settmg. Prerequisite: MRKT-360 Principles of Marketing. (even years) MRKT-368 Nonprofit Marketing-Sp 4 hours Designed to acquaint the student with skills, abilities and attitudes neces~ary. to effectively implement marketing practice'in nonprofit orgamzat10ns. Prerequisite: MRKT-360 Principles ofMarketing or permission ofinstructor. (odd years) MRKT-369 Services Marketing - W 4 hours Designed to act as an introduction to the field of service-oriented business concerns and their subsequent marketing. MRKT-461 Marketing Strategy-Sp 4 hours Comp~ter sim~la~ion w!ll be used t? acquaint the senior marketing student ma realistic fashion to a variety of marketing situations and a~low "h~nds-on" solutions to be implemented and tested. Prerequi– site: semor status and sixteen hours ofmarketing including MRKT- 360 Principles ofMarketing. M~T-46.2 I~tern~tio~al Marketing-Sp 4 hours An 1ntens1ve .mveshgatlon of the problems, regulations, and challeng~s facmg U.S. manufacturers seeking to expand their markets to countnes abroad. Prerequisite: MRKT-360 Principles ofMarketing.