2001-2002 Academic Catalog

Broadcasting Broadcasting is offered as an interdisciplinmy major in the department. The combination of courses is designed to reflect the broad areas of knowledge necessmy for those pursuing careers in mass communications. The major is paraprofes– sional in nature and attempts to produce a balance between the practical and theoretical aspects of broadcasting. Cedarville graduates have excelled in broadcasting and related careers. Course requirements involve 70 quarter hours including 40 quarter hours of core courses and 30 quarter hours in an area of specialization or electives approved by the department chairman. Internships, though strongly recommended, are dependent upon availability and placement. Broadcasting core requirements ........................................... 40 COM-331 CommunicationintheinformationAge ................... 3 RTV-10 l Introduction to Broadcasting .................................... 3 RTV-102AudioControlTechniques ....................................... 2 RTV-103 ProgramProduction ................................................... 4 RTV-104BroadcastAnnouncing ............................................. 4 RTV-20 l Academic Research inMediated Communication ..... 2 RTV-212WritingfortheElectronicMedia ............................... 3 RTV-301 ElectronicMediaResearch ........................................ 3 RTV-341 Issues and Ethics in Electronic Media ...................... 3 RTV-401 MassMediaLawandRegulation .............................. 4 RTV-402 SeminarinReligiousBroadcasting ............................ 3 RTV-482 SeniorProject I Broadcasting .................................... 3 RTV-483 SeniorProjectIIBroadcasting ................................... 3 Specializations, selected by the end of the sophomore year, include: Broadcast Management/Sales Broadcast Production Video Media Production Practical .field assig11111ents provide multimedia a11d broadcasting students with valuable knoil'ledge and experience. Working at U99.5, the University's student-opernted radio station offers mluab/e opportunities for trni11ing mid bmadcasti11g experience. Broadcast management/sales prepares students for the business aspects of broadcasting by utilizing additional coursework in broadcasting and business administration. Course requirements include: Broadcast 111a11age111e11t/sales requirements ........................ 30 COM-323 Organizational Communication ............................... 3 COM-4060rganizationa1Leadership ...................................... 3 MGMT-350 Principles ofOrganization and Manage1nent ......................................................................... 4 MRKT-360PrinciplesofMarketing ........................................ 4 RTV-260BroadcastClinic(minimum) ...................................... 2 RTV-310 Advanced Audio Production ................................... 4 RTV-331 Broadcast Advertising and Sales ............................. 4 RTV-361 AdvancedBroadcastClinic(minimum) .................... 2 RTV-431 BroadcastManagement ........................................... 3 Electives (approved by advisor) ............................................. 1 Broadcast production is designed for the student planning for "on-air" or production work in radio or television. This emphasis includes additional coursework in broadcasting as well as courses from the other areas of communication arts. Course requirements include: Broadcast production requirements ..................................... 30 COM-141 Introduction to Theatre ........................................... 4 COM-232 Theories ofMass Media .......................................... 5 COM-241 Fundamentals ofOrallnterpretation ........................ 5 RTV-260 BroadcastClinic ....................................................... 2 RTV-310 Advanced Audio Production .................................... 4 RTV-320TelevisionProduction ............................................... 4 RTV-361 AdvancedBroadcast Clinic (minimum) ..................... 2 Electives (approved by advisor) .............................................. 4