2002-2003 Academic Catalog

51 Business Administration School of Social Sciences and Professional Studies Marketing The marketing major prepares students for career opportuni- ties in advertising, marketing management, marketing research and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 56 semester hours including: BusinessAdministrationCore......................................................38 ACCT-2110,2120 Principles of Accounting I,II .................. 6 BUS-1990 Business Prologue .......................................... 0 BUS-2150 Business Statistics ........................................... 3 BUS-2180 Business Law .................................................. 3 BUS-2990 Personal Development .................................... 0 BUS-3150 Operations Analysis ......................................... 3 BUS-3990 Professional Development .............................. 0 BUS-4420 Business Ethics and Social Responsibility ..... 2 BUS-4990 Executive Development ................................... 0 ECON-2330 Microeconomics ............................................ 3 ECON-2340 Macroeconomics .......................................... 3 FIN-3710 Financial Management of the Firm .................... 3 MGMT-3500 PrinciplesofOrganizationandManagement .... 3 MGMT-4510 Administrative Policy and Strategy .............. 3 MIS-1500 InformationManagement inaDynamicWorld ....... 2 MIS-1510 InformationManagement SoftwareToolsLab ....... 1 MRKT-3600 Principles of Marketing ................................. 3 Marketing.........................................................................................18 MRKT-3630 Marketing Research ...................................... 3 MRKT-3650 Buyer Behavior ............................................. 3 MRKT-4610 Marketing Strategy ........................................ 3 Marketing Electives ........................................................... 9 Required cognate: GMTH-1040 Calculus for Business ..................................... 3 (Satisfies mathematics for General Education Requirements) Marketing Major Curriculum Summary Proficiency Requirements ........................................................ 0-5 General Education Requirements ....................................... 49-57 Marketing Major Requirements ................................................. 56 Required Cognate ....................................................................... 3 Electives ............................................................................... 12-20 Total (minimumnot including proficiency) ........................... 128 A complete description of the General Education Requirements is found on page 18 Suggested Four-Year Curriculum for a Major in Marketing First year: BEGE-1710 Christian Life and Thought .......................................... 3 BEGE-1720 Spiritual Formation ....................................................... 3 BUS-1990 Business Prologue ......................................................... 0 COM-1100 Fundamentals of Speech ............................................. 3 ENG-1400 Composition ................................................................... 3 GMTH-1040 Calculus for Business ................................................ 3 GSS-1000 Foundations of Social Science ...................................... 3 HUM-1400 Introduction to the Humanities ...................................... 3 MIS-1500 Information Management in a Dynamic World ............... 2 MIS-1510 Information Management Software Tools Lab ............... 1 PEF-1990 Physical Activity and the Christian Life .......................... 1 History Elective ................................................................................ 3 Physical Education Elective ............................................................. 1 Physical Science Elective ............................................................. 3.5 Total ........................................................................................... 32.5 Second year: ACCT-2110,2120 Principles of Accounting I,II ............................... 6 BEGE-2730 Old Testament Literature ............................................ 3 BEGE-2740 New Testament Literature .......................................... 3 BUS-2150 Business Statistics ......................................................... 3 BUS-2180 Business Law ................................................................. 3 BUS-2990 Personal Development .................................................. 0 ECON-2330 Microeconomics ......................................................... 3 ECON-2340 Macroeconomics ........................................................ 3 Biological Science Elective ........................................................... 3.5 Humanities Elective .......................................................................... 3 Literature Elective ............................................................................ 3 Total ........................................................................................... 33.5 Third year: BEGE-3750 Christian Worldview Development .............................. 2 BEGE-3760 Christian Worldview Integration .................................. 2 BUS-3150 Operations Analysis ....................................................... 3 BUS-3990 Professional Development ............................................. 0 FIN-3710 Financial Management of the Firm ................................. 3 MGMT-3500 Principles of Management ......................................... 3 MRKT-3600 Principles of Marketing ............................................... 3 MRKT-3630 Marketing Research ................................................... 3 MRKT-3650 Buyer Behavior ........................................................... 3 Marketing Elective ............................................................................ 3 Social Science Elective .................................................................... 3 Electives ........................................................................................... 3 Total .............................................................................................. 31 Fourth year: BUS-4420 Business Ethics and Social Responsibility ................... 2 BUS-4990 Executive Development ................................................. 0 MGMT-4510 Administrative Policy and Strategy ............................ 3 MRKT-4610 Marketing Strategy ...................................................... 3 Marketing Elective ............................................................................ 6 Electives ......................................................................................... 17 Total .............................................................................................. 31 Students use advanced computer resources and technology in preparation for careers in the business world.