2002-2003 Academic Catalog

57 Business Administration School of Social Sciences and Professional Studies acquire tools needed for later software development courses. Tools may include Visual Basic, application and code genera- tors, and 4 GLs. Prerequisite: MIS-2000 Structured Programming. (Fee: $20) MIS-2500 FORTRAN Programming 3 hours Problem solving is emphasized; algorithms and techniques useful in practical business and scientific application are introduced in programming arithmetic, logic, and data handling functions. (Fee: $20) MIS-3000 Systems Analysis and Design 3 hours Provides an understanding of the duties of the systems analyst together with an understanding of the specific methods and techniques for conducting a systems project from its preliminary investigation through its systems implementation and evaluation. Prerequisite: MIS-2000 Structured Programming; or permission of instructor. MIS-3100 Database Development 3 hours Introduction to application program development in a database environment with an emphasis on loading, modifying, and querying the database using a host language (COBOL). Discus- sion and application of data structures, indexed and direct file organizations, and models of data including hierarchical, network, and relational. Prerequisite: MIS-2100 Modern Pro- gramming Tools. (Fee: $20) MIS-3400 Data Communications and Networking 3 hours A study of the basic concepts of data and voice communications and current networking technology. Discussion of physical-layer considerations, higher-layer implications, and network operating systems. The concepts will be applied through a hands-on project of network design, implementation, and documentation. Prerequi- site: any computer course other than MIS-1100 Introduction to Computers. (Fee: $50) MIS-3510 COBOL Programming 3 hours Introduces the basic program structure of a high level program- ming language as business-oriented programs are prepared and executed. Advanced topics are developed with stress upon more efficient programming techniques, documentation, and structured programming. Prerequisite: MIS-2000 Structured Programming. (Fee: $20) MIS-3520 Hardware and Software Concepts 3 hours A survey of technical topics related to computer systems with emphasis on the relationships between hardware architecture, systems software, and applications software. MIS-3530 Data Structures 3 hours A variety of data types and structures such as arrays, sets, records, stack queues, linked lists, trees and graphs will be discussed and demonstrated through programming exercises in a high level language. Applications to searching and sorting algorithms will be investigated. Prerequisite: MIS-2000 Struc- tured Programming . MIS-4200 Advanced Topics in Programming Languages 3 hours Advanced concepts in programming and programming lan- guages using one or more programming languages. Theories of program design and implementation. Some discussion of the design of programming languages and the comparison of strengths and weaknesses in performing different types of tasks. Prerequisite: MIS-2000 Structured Programming. (Fee: $20) MIS-4500 System Development 3 hours Application of computer programming and system development concepts, principles and practices to a comprehensive system development project. A team approach is used to analyze, design, and document realistic systems of moderate complexity. Use of project management methods, project scheduling and control techniques, formal presentations, and group dynamics in the solution of information systems problems. Development of database to support the system. Prerequisite: MIS-3100 Data- base Development. Marketing MRKT-3600 Principles of Marketing 3 hours Survey of the marketing function in the business environment; product, price, promotion, and distribution as well as consumers organizations; service, nonprofit, and international markets. Prerequisite: Junior status; or permission of instructor. MRKT-3610 Sales Management 3 hours Principles employed in the administration and strategy of a sales force. Factors involved in the organization of the sales force: recruiting and selection, training, compensating, motivat- ing, and controlling. Prerequisite: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research 3 hours Role of market research in marketing development. Decision making in an atmosphere of uncertainty. Determination of hypotheses. Planning research designs: survey, observational, experimental, and simulation. Execution of survey design: questionnaire construction, sample design, interviewing, tabulation, analysis, interpretation of results, and presentation. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3650 Buyer Behavior 3 hours Introduction to the psychological, sociological, cultural, and economic determinants of consumer behavior. Emphasis on exploration of various concepts and theories for the purpose of building understanding and providing an exposure to a variety of viewpoints. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Promotion Strategy 3 hours Advertising as a tool in marketing management. Decision making relative to market analysis. Media selection, budgeting, production and layout, and measurement of effectiveness. Prerequisite: MRKT-3600 Principles of Marketing; or permission of instructor. MRKT-3670 Business to Business Marketing 3 hours A study of the industrial market sector, which includes buying behavior, applied demand analysis, and segmentation tech- niques. Designed to provide the student with decision-making capabilities for use in the industrial setting. Prerequisite: MRKT- 3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing; or permission of instructor. MRKT-3690 Services Marketing 3 hours Designed to act as an introduction to the field of service- oriented business concerns and their subsequent marketing. MRKT-4610 Marketing Strategy 3 hours Computer simulation will be used to acquaint the senior marketing student in a realistic fashion to a variety of marketing situations and allow “hands-on” solutions to be implemented and tested. Prerequisites: senior status and twelve hours of marketing including MRKT-3600 Principles of Marketing. MRKT-4620 International Marketing 3 hours An intensive investigation of the problems, regulations, and challenges facing U.S. manufacturers seeking to expand their markets to countries abroad. Prerequisite: MRKT-3600 Principles of Marketing.