2003-2004 Academic Catalog

51 Business Administration School of Social Sciences and Professional Studies Marketing The marketing major prepares students for career opportunities in advertising, marketing management, marketing research and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 56 semester hours including: Business Administration Core......................................................38 ACCT-2110,2120 Principles of Accounting I,II ................... 6 BUS-1990 Business Prologue ............................................ 0 BUS-2150 Business Statistics ............................................ 3 BUS-2180 Business Law .................................................... 3 BUS-2990 Personal Development ..................................... 0 BUS-3150 Operations Analysis .......................................... 3 BUS-3990 Professional Development ................................ 0 BUS-4420 Business Ethics and Social Responsibility ....... 2 BUS-4990 Executive Development .................................... 0 ECON-2330 Microeconomics ............................................. 3 ECON-2340 Macroeconomics ........................................... 3 FIN-3710 Financial Management of the Firm ..................... 3 MGMT-3500 Principles of Organization and Management 3 MGMT-4510 Administrative Policy and Strategy ................ 3 MIS-1500 Information Management in a Dynamic World . 2 MIS-1510 Software Tools for Business ............................... 1 MRKT-3600 Principles of Marketing .................................. 3 Marketing ................................................................................... 18 MRKT-3630 Marketing Research ....................................... 3 MRKT-3650 Buyer Behavior .............................................. 3 MRKT-4610 Marketing Strategy ......................................... 3 Marketing Electives ............................................................ 9 Required cognate: GMTH-1040 Calculus for Business ...................................... 3 (Satisfies mathematics for General Education Requirements) Marketing Major Curriculum Summary Proficiency Requirements ......................................................... 0-5 General Education Requirements ......................................... 49-57 Marketing Major Requirements .................................................. 56 Required Cognate ........................................................................ 3 Electives ................................................................................ 12-20 Total (minimum, not including proficiency) ........................ 128 A complete description of the General Education Requirements is found on page 18 Suggested Four-Year Curriculum for a Major in Marketing First year: BEGE-1710 Christian Life and Thought ........................................... 3 BEGE-1720 Spiritual Formation ....................................................... 3 BUS-1990 Business Prologue .......................................................... 0 COM-1100 Fundamentals of Speech ............................................... 3 ENG-1400 Composition .................................................................... 3 GMTH-1040 Calculus for Business .................................................. 3 GSS-1000 Foundations of Social Science ....................................... 3 HUM-1400 Introduction to the Humanities ....................................... 3 MIS-1500 Information Management in a Dynamic World ................ 2 MIS-1510 Software Tools for Business ............................................ 1 PEF-1990 Physical Activity and the Christian Life ........................... 1 History Elective ................................................................................. 3 Physical Education Elective .............................................................. 1 Physical Science Elective .............................................................. 3.5 Total ........................................................................................... 32.5 Second year: ACCT-2110,2120 Principles of Accounting I,II ................................. 6 BEGE-2730 Old Testament Literature ............................................. 3 BEGE-2740 New Testament Literature ............................................ 3 BUS-2150 Business Statistics .......................................................... 3 BUS-2180 Business Law .................................................................. 3 BUS-2990 Personal Development ................................................... 0 ECON-2330 Microeconomics ........................................................... 3 ECON-2340 Macroeconomics .......................................................... 3 Biological Science Elective ............................................................ 3.5 Humanities Elective .......................................................................... 3 Literature Elective ............................................................................. 3 Total ........................................................................................... 33.5 Third year: BEGE-3750 Christian Worldview Development ............................... 2 BEGE-3760 Christian Worldview Integration ................................... 2 BUS-3150 Operations Analysis ........................................................ 3 BUS-3990 Professional Development .............................................. 0 FIN-3710 Financial Management of the Firm ................................... 3 MGMT-3500 Principles of Management ........................................... 3 MRKT-3600 Principles of Marketing ................................................. 3 MRKT-3630 Marketing Research ..................................................... 3 MRKT-3650 Buyer Behavior ............................................................. 3 Marketing Elective ............................................................................ 3 Social Science Elective .................................................................... 3 Electives ........................................................................................... 3 Total .............................................................................................. 31 Fourth year: BUS-4420 Business Ethics and Social Responsibility ..................... 2 BUS-4990 Executive Development .................................................. 0 MGMT-4510 Administrative Policy and Strategy .............................. 3 MRKT-4610 Marketing Strategy ....................................................... 3 Marketing Elective ............................................................................ 6 Electives ......................................................................................... 17 Total .............................................................................................. 31 The business department seeks to develop students who can demonstrate a comfort level with and an appreciation for computer technology in the practice of business.