2003-2004 Academic Catalog

57 Business Administration School of Social Sciences and Professional Studies MIS-1510 Software Tools for Business 1 hour This course emphasizes the use of software in a business environment. Students will develop a working knowledge of spreadsheet, database, and other software packages appropriate to the current business environment. (Fee: $10) MIS-2000 Introduction to Programming 3 hours Intended as the first programming course for MIS majors, this course will introduce the student to the process of programming and to the syntax and usage of the Java programming language. The programming assignments will encourage students to analyze problems in a logical, intentional and structured manner so that they can develop well constructed programs using structured and object-oriented programming techniques. (Fee: $20) MIS-2100 Advanced Programming 3 hours A study of data structures, programming patterns, well known algorithms, and user interface design concepts will prepare the student to develop advanced graphical user interface (GUI) based programs. The student will also be introduced to interactive and automated programming tools which can increase programmer effectiveness by enhancing the programming process. Prerequisite: MIS-2000 Introduction to Programming. (Fee: $20) MIS-3000 Systems Analysis and Design 3 hours Provides an understanding of the duties of the systems analyst together with an understanding of the specific methods and techniques for conducting a systems project from its preliminary investigation through its systems implementation and evaluation. Prerequisite: MIS-2000 Introduction to Programming; or permis- sion of instructor. MIS-3100 Database Development 3 hours Introduction to application program development in a database environment with an emphasis on loading, modifying, and querying the database using a host language (COBOL). Discus- sion and application of data structures, indexed and direct file organizations, and models of data including hierarchical, network, and relational. Prerequisite: MIS-2100 Advanced Programming. (Fee: $20) MIS-3400 Data Communications and Networking 3 hours A study of the basic concepts of data and voice communications and current networking technology. Discussion of physical-layer considerations, higher-layer implications, and network operating systems. The concepts will be applied through a hands-on project of network design, implementation, and documentation. Prerequi- site: any computer course other than MIS-1100 Introduction to Computers. (Fee: $50) MIS-4200 3 hours Advanced Topics in Programming Languages Advanced concepts in programming and programming lan- guages using one or more programming languages. Theories of program design and implementation. Some discussion of the design of programming languages and the comparison of strengths and weaknesses in performing different types of tasks. Prerequisite: MIS-2000 Introduction to Programming. (Fee: $20) MIS-4500 System Development 3 hours Application of computer programming and system development concepts, principles and practices to a comprehensive system development project. A team approach is used to analyze, design, and document realistic systems of moderate complexity. Use of project management methods, project scheduling and control techniques, formal presentations, and group dynamics in the solution of information systems problems. Development of database to support the system. Prerequisite: MIS-3100 Database Development. Marketing MRKT-3600 Principles of Marketing 3 hours Survey of the marketing function in the business environment; product, price, promotion, and distribution as well as consumers organizations; service, nonprofit, and international markets. Prerequisite: junior status; or permission of instructor. MRKT-3610 Sales Management 3 hours Principles employed in the development, administration, and strategy of a sales force. Professional selling from a Christian perspective along with training, managing, compensating, and motivating a sales force. Prerequisites: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research 3 hours Role of market research in marketing development. Decision making in an atmosphere of uncertainty. Determination of hypotheses. Planning research designs: survey, observational, experimental, and simulation. Execution of survey design: questionnaire construction, sample design, interviewing, tabula- tion, analysis, interpretation of results, and presentation. Prerequi- site: MRKT-3600 Principles of Marketing. MRKT-3650 Buyer Behavior 3 hours Introduction to the psychological, sociological, cultural, and economic determinants of consumer behavior. Emphasis on exploration of various concepts and theories for the purpose of building understanding and providing an exposure to a variety of viewpoints. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Promotion Strategy 3 hours Advertising as a tool in marketing management. Decision making relative to market analysis. Media selection, budgeting, production and layout, and measurement of effectiveness. Prerequisite: MRKT-3600 Principles of Marketing; or permission of instructor. MRKT-3670 Business to Business Marketing 3 hours A study of the industrial market sector, which includes buying behavior, applied demand analysis, and segmentation techniques. Designed to provide the student with decision-making capabilities for use in the industrial setting. Prerequisite: MRKT-3600 Prin- ciples of Marketing. MRKT-3680 Nonprofit Marketing 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing; or permission of instructor. MRKT-3690 Services Marketing 3 hours Designed to act as an introduction to the field of service-oriented business concerns and their subsequent marketing. MRKT-4610 Marketing Strategy 3 hours Computer simulation will be used to acquaint the senior market- ing student in a realistic fashion to a variety of marketing situa- tions and allow “hands-on” solutions to be implemented and tested. Prerequisites: senior status and twelve hours of marketing including MRKT-3600 Principles of Marketing. MRKT-4620 International Marketing 3 hours An intensive investigation of the problems, regulations, and challenges facing U.S. manufacturers seeking to expand their markets to countries abroad. Prerequisite: MRKT-3600 Principles of Marketing.