2004-2005 Academic Catalog

57 Business Administration School of Social Sciences and Professional Studies Marketing The marketing major prepares students for career opportuni- ties in advertising, marketing management, marketing research and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 59 semester hours including: BusinessAdministrationCore......................................................41 ACCT-2110,2120 Principles of Accounting I,II .................. 6 BUS-2110 Statistics I ........................................................ 2 BUS-2120 Statistics II........................................................ 2 BUS-2180 Business Law.................................................. 3 BUS-3150 Operations Analysis ........................................ 2 BUS-3910 International Business .................................... 3 BUS-3990 Professional Development ............................. 0 BUS-4420 Business Ethics and Social Responsibility.... 2 BUS-4990 Executive Development ................................... 0 ECON-2330 Microeconomics ........................................... 3 ECON-2340 Macroeconomics .......................................... 3 FIN-3710 Financial Management of the Firm ................... 3 MGMT-3500 Principles of Organization and Management 3 *MGMT-4510 Administrative Policy and Strategy .............. 3 MIS-1500 Information Management in a Dynamic World 2 MIS-1510 Software Tools for Business ............................ 1 MRKT-3600 Principles of Marketing.................................. 3 Marketing ................................................................................... 18 MRKT-3630 Marketing Research ...................................... 3 MRKT-3650 Buyer Behavior .............................................. 3 MRKT-4610 Marketing Strategy ......................................... 3 Marketing Electives ............................................................ 9 Required cognate: GMTH-1040 Calculus for Business .................................... 3 (Satisfies mathematics for General Education Requirements) *Capstone Course Marketing Major Curriculum Summary Proficiency Requirements ........................................................ 0-5 General Education Requirements .......................................49-57 Marketing Major Requirements ................................................. 59 Required Cognate ....................................................................... 3 Electives ................................................................................. 9-17 Total (minimum, not includingproficiency) .......................... 128 A complete description of the General Education Requirements is found on page 18 Suggested Four-Year Curriculum for a Major in Marketing First year: BEGE-1710 Christian Life and Thought ........................................... 3 BEGE-1720Spiritual Formation ........................................................ 3 COM-1100 Fundamentals of Speech ............................................... 3 ENG-1400Composition..................................................................... 3 GMTH-1040 Calculus for Business ................................................. 3 GSS-1000 Foundations of Social Science ...................................... 3 HUM-1400 Introduction to the Humanities ........................................ 3 MIS-1500 Information Management in a Dynamic World ................. 2 MIS-1510 Software Tools for Business .......................................... 1 PEF-1990 Physical Activity and the Christian Life ........................... 1 History Elective ................................................................................. 3 Physical Education Elective .............................................................. 1 Physical Science Elective ............................................................. 3.5 Total ........................................................................................... 32.5 Second year: ACCT-2110,2120 Principles of Accounting I,II ................................. 6 BEGE-2730 Old Testament Literature .............................................. 3 BEGE-2740 New Testament Literature ............................................ 3 BUS-2110 Statistics I ........................................................................ 2 BUS-2120 Statistics II ....................................................................... 2 BUS-2180 Business Law ................................................................ 3 ECON-2330 Microeconomics ........................................................... 3 ECON-2340 Macroeconomics .......................................................... 3 Biological Science Elective ............................................................ 3.5 HumanitiesElective ........................................................................... 3 Literature Elective ............................................................................. 3 Total ........................................................................................... 34.5 Third year: BEGE-3750 Christian Worldview Development ............................... 2 BEGE-3760 Christian Worldview Integration ................................... 2 BUS-3150 Operations Analysis ....................................................... 2 BUS-3910 International Business .................................................... 3 BUS-3990 Professional Development .............................................. 0 FIN-3710 Financial Management of the Firm .................................... 3 MGMT-3500 Principles of Management ........................................... 3 MRKT-3600 Principles of Marketing ................................................. 3 MRKT-3630 Marketing Research ..................................................... 3 MRKT-3650 Buyer Behavior ............................................................ 3 Marketing Elective ............................................................................. 3 Social Science Elective .................................................................... 3 Total .............................................................................................. 30 Fourth year: BUS-4420 Business Ethics and Social Responsibility .................... 2 BUS-4990 Executive Development .................................................. 0 MGMT-4510 Administrative Policy and Strategy ............................. 3 MRKT-4610 Marketing Strategy ....................................................... 3 Marketing Elective ............................................................................. 6 Electives ......................................................................................... 17 Total .............................................................................................. 31