2004-2005 Academic Catalog

63 MIS-3910 Advanced Topics in MIS 3 hours This course heading covers a variety of MIS courses offered on a temporary basis. The dynamic nature of the field of MIS gives rise to the need to address recent changes in technologies, methods, and systems. MIS 4100 Advanced Database Design 3 hours This course is a systematic study of the use of databases in dynamically generated web pages in e-commerce systems. The course focuses on the integration of database management systems and other software such as CRM, ERP, and supply chain management systems in the design and development of scalable E-commerce systems. Prerequisites: MIS-3100 Database Development; MIS-3500 Web Development. (Fee: $20) MIS-4500 System Development 3 hours This course is the capstone course for the MIS major. It is a practicum in which students have the opportunity to hone their skills of analysis, design, and project management as they work in teams to develop IT projects that solve real-world problems proposed by end-users both inside the University and in outside organizations. While the specifics of each project are determined by the end-user/customer, these projects usually encompass aspects of system analysis, user-interface design, database development, web development, end-user training, documentation, and presentation to customers. Prerequisites: MIS 3500-Web Development; MIS-3800 System Analysis and Design Marketing MRKT-3600 Principles of Marketing 3 hours Survey of the marketing function in the business environment; product, price, promotion, and distribution as well as consumers organizations; service, nonprofit, and international markets. Prerequisite: junior status or permission of instructor. MRKT-3610 Sales/Sales Management Systems 3 hours Principles employed in the development, administration, and strategy of a sales force. Professional selling from a Christian perspective along with training, managing, compensating, and motivating a sales force. Prerequisites: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research 3 hours Role of market research in marketing development. Decision making in an atmosphere of uncertainty. Determination of hypotheses. Planning research designs: survey, observational, experimental, and simulation. Execution of survey design: questionnaire construction, sample design, interviewing, tabulation, analysis, interpretation of results, and presentation. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3650Buyer Behavior 3 hours Introduction to the psychological, sociological, cultural, and economic determinants of consumer behavior. Emphasis on exploration of various concepts and theories for the purpose of building understanding and providing an exposure to a variety of viewpoints. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Promotion Strategy 3 hours Advertising as a tool in marketing management. Decision making relative to market analysis. Media selection, budgeting, production and layout, and measurement of effectiveness. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. MRKT-3670 Business to Business Marketing 3 hours A study of the industrial market sector, which includes buying behavior, applied demand analysis, and segmentation tech- niques. Designed to provide the student with decision-making capabilities for use in the industrial setting. Prerequisite: MRKT- 3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. MRKT-3690 Services Marketing 3 hours Designed to act as an introduction to the field of service- oriented business concerns and their subsequent marketing. MRKT-4610 Marketing Strategy 3 hours Computer simulation will be used to acquaint the senior marketing student in a realistic fashion to a variety of marketing situations and allow “hands-on” solutions to be implemented and tested. Prerequisites: senior status; twelve hours of market- ing including MRKT-3600 Principles of Marketing. MRKT-4620 International Marketing 3 hours An intensive investigation of the problems, regulations, and challenges facing U.S. manufacturers seeking to expand their markets to countries abroad. Prerequisite: MRKT-3600 Prin- ciples of Marketing. The business department seeks to develop students who understand technology and are competent using the software tools that are expected in today’s competitive business environment.